Choosing a Jeweller

Who are members of the NAJ?

When choosing a jeweller, look out for the NAJ coat of arms. This is your reassurance of receiving exceptional service, from a name you can trust.  Large or small, national or local, their membership of the NAJ gives you the peace of mind and the confidence you need when you’re buying your jewellery.

Retail members of the Association will also frequently work with manufacturers who are members of the NAJ too, providing you with even more reassurance!

 coat-of-arms

Our Coat of Arms: The Mark of Quality

You may well have noticed your NAJ member jeweller proudly displaying our coat of arms and their membership certificate both on their premises and their website. The coat of arms is there to confirm that your jeweller is a member of the National Association of Jewellers.

This Mark of Quality is there to reassure you of a member’s experience, expertise, ethical standards, trust, meticulous attention to detail and genuine commitment to providing you with the highest level of customer service.

Our members sign and display a Customer Charter demonstrating their commitment to conducting business with integrity and in an honest and professional manner.