NAJ News

Henryka adds to its Natural Stones collection with new Dalmatian Jasper range

08 Nov 2018

British nature-inspired jewellery brand, Henryka, has added to its popular Natural Stones collection with a contemporary range of Dalmatian jasper jewellery.

Henryka AW18 Dalmatian Jasper Campaign Image with Puppy - Natural Stones Collection Crops (1)

The six-piece collection includes specially-selected Dalmatian jasper gemstones set in sterling silver earrings and necklaces.
Each design showcases a new, geometric-inspired style for Henryka, including square, circle and triangular shapes that can be mixed-and-matched with existing Natural Stones pieces, featuring agate, onyx, striped flint, aventurine and quartz among others.

Highlights include the Dalmatian Square earrings (RRP £85), the matching Dalmatian Triangle necklace and earrings (RRP £75 and £85, respectively) and the Dalmatian Stone stud earrings (RRP £35). The range also includes an oval-shaped Dalmatian Stone necklace (RRP £85), which mirrors the pendants available in the wider Natural Stones collection.

To promote the range, Henryka devoted a portion of its recent AW18 model and lifestyle photoshoot to the new designs. The addition of a Dalmatian puppy adds an eye-catching twist to the images, which can now be seen on the brand’s e-commerce store, in its own-brand boutique and at selected retail partners.

Speaking on the new collection, Henryka director and founder, Anna Emmett, says: “Our customers increasingly recognise us as their go-to source for unusual natural gemstones set in contemporary silver designs. Henryka marketing materials, social media and images help to bring the pieces to life and explain the mystical meaning behind each gemstone, allowing us to capture the customer’s imagination. We are thrilled with the new Dalmatian jasper range and the accompanying images.”

The Henryka Natural Stones collection was first launched in April 2018 to offer customers unique and under-utilised gemstones. As well as the new Dalmatian Jasper capsule collection, the brand offers a Striped Flint capsule range including a cuff bracelet, earrings, pendants and a ring.

Henryka has increased its doors to 90 in recent months, including five new partnerships secured at International Jewellery London. Now, it has ambitions to open a further 10 accounts to hit is target of 100 stockists by the end of the year.

For more information, additional images or interview opportunities, please contact:
sarah@thewilliamagency.com
0203 892 8541