NAJ News

Updated guidance published by the NAJ as COVID-19 training course nears completion

28 May 2020


Today the National Association of Jewellers has published the 3rd version of its guidance for jewellery stores to follow, as non-essential retail in England begins to reopen from the 15th of June.

The guidance  now includes clear differentiation between tasks and activities that are ‘mandatory’ and could be ‘considered’ by jewellery stores after the Association received feedback from members in some areas.

Other changes to note in the guidance include:

  • Jewellers should use usual cleaning products to clean Jewellery, work surfaces and areas, unless a suspected case of COVID-19 has been reported, in which case specific decontamination guidance should be adhered to.
  • Customer returns should be stored in a container or separate room for 72 hours OR cleaned using usual cleaning products.
  • European retailers have reported initial flurries of activity upon re-opening from pent up demand, but then demand has moved to ‘constant’ i.e. no peak periods during the day. After the initial flurry, retailers have operated flat staffing levels.
  • Need to reinforce the important message that staff should be using soap and water as standard to wash hands regularly
  • All jewellery that the customer has touched must be cleaned using your usual cleaning products/ process before being returned to the shop floor. Clean incoming customers own jewellery thoroughly as you would normally with soap/water/ultrasonic as is appropriate for the jewellery type. Then package it. If cleaning is not possible, or if the item is heavily soiled store in a container or separate room for at least 72 hours.

Download guidance


Opening up?

The publication of the 3rd version of Jewellery retailer guidance follows a well-attended ‘opening up’ webinar hosted by the Association Chair, Harriet Kelsall.

Harriet was joined in the webinar (below) by incoming Chair Gary Wroe, Managing Director of Hockley Mint, Anna Blackburn, Managing Director of Beaverbrooks and Chris Sellors, Managing Director of CW Sellors.

During the webinar, attendees took part in live polls which asked about when attendees were planning to re-open and with either full or skeleton staffing levels.

When asked what the business status will be on the 15th June, attendees said:

  • 4% to be open with full staff staffing levels
  • 66% to be open with skeleton staffing levels
  • 12% closed until further notice

 Then on the 4th July:

  • 16% to be open with full staffing levels
  • 52% to be open with skeleton staffing levels
  • 5% closed until further notice

 View forthcoming webinars

 be covid 19 safe awareness course

Being Covid-19 Safe: Awareness Course

NAJ Members who are following the guidance are already able to display the ‘StoreSafe’ poster in their windows, alongside the Government Covid Secure poster. However, next week the Association will publish an online training course for employees returning to work.

Marie Garnett, Head of Education at the NAJ said,

“With many employees returning to work, we felt is sensible to put together the guidance we’ve issued for business leaders in an alternative format for employees. This way all parties, customers included can be assured that all people in store have gone through a relevant return to work programme for the jewellery sector.

The online course which is built on the ‘4 pillar people first’ guidance will be available to NAJ members for free, for as many staff members as they wish to put through. However, it will cost non-members of the Association £100 per company. On completion of the course, each individual will receive a certificate of completion displaying the Association crest alongside the ‘StoreSafe logo’. A tailored course for manufacturers and suppliers is also being delivered, again free to members but charged at £100 per company for non-members.

Register interest

The course will follow a ‘Be COVID-19’ safe webinar at 11am on Tuesday, hosted by Industry consultant Helen Dimmick. Similar to the retailer course, the aim of the webinar is to help jewellery retailers to feel confident about the return to work and understand how you can protect yourself, your co-workers and your customers from catching and spreading Covid-19.

Register for webinar


Help us help you

In order for the Association to prioritise its activities, we’re asking you the trade what your objectives and challenges are so we can best serve you.

Complete the survey 


Behaving Securely while reopening businesses

In the latest SecurityWise blog, TH March, the NAJ’s preferred insurance partner, present further considerations for jewellers to be aware of as re-opening approaches.

In the blog, Lee Wallace Senior Account Manager writes,

‘As changes are made to business practices consideration needs to be made as to what effect this will have on the security. Some of the changes will be physical in nature with the installation of screens and other premises adjustments intended to aid social distancing, and also some on an operational level with potentially reduced staffing numbers. The way in which these interact with each other will determine some of the measures businesses will need to make to ensure that they are operating as securely as possible without impeding too much on businesses functioning efficiently.’

 View blog


Did you know?

The Free JET Essentials Module is still being offered to all in the jewellery sector, which includes a module specifically on security.

Register for free module


Member documents updated

Further support for the NAJ membership is also available after TH March shared the following documents which are now present on the member documents area alongside your NAJ Member logos, code of conduct and Association Coronavirus guidance.

Updated documents:

  • Coming back after COVID-19 – Risk insights
  • Checklist: Post-coronavirus workplace preparedness
  • Checklist: Return to work cleaning
  • Guide to Creating a Return to Work Action Plan
  • Sample Return to Work Action Plan
  • Return to Work Action Plan Discussion Guide

 Visit member documents area


Stay up to date

For the latest updates sign up to the NAJ Mailing List! 

Join the NAJ Mailing List

Source: The National Association of Jewellers