Social Media Theory and Fundamentals

During the recent coronavirus outbreak and as many jewellery stores and businesses stood shuttered, business owners and managers sought new ways to engage with their suppliers and customers, realising the potential of social media to connect, engage and inform. As jewellery businesses across the country begin to re-open, it is time to think about the successful new habits and practices that we can take forward with us, into the future.

This course provides a comprehensive and detailed insight into the demographics of different social media platforms, information on how they function and how to set them up, and guidance on how to develop interesting and engaging images and stories that will help you connect with your target audience.

The course is presented as a series of short and engaging training videos. The presenter, David Glenwright, is an experienced social media specialist and trainer who has worked with clients across a range of sectors including retail, healthcare and education.



This course will:

  • Increase understanding of the different social media platforms, their demographic, and how people engage with them;
  • Provide information on the functionality of different social media platforms for business, and how to set them up;
  • Provide guidance on how to develop visual images and stories that will engage and connect with the target audience;
  • Include advice on planning and scheduling a social media campaign.

The course is:

  • Accessible – each training video is stand alone, allowing the learner to dip in and out and focus on the areas of most interest;
  • Expertly presented by a leading trainer in the field of social media;
  • Affordable – NAJ members will receive a 25% discount off the full course price (£197+VAT).

 David glenwright

Image: Course tutor David Glenwright, a veteran trainer and consultant with experience in the jewellery industry.

Course Structure

How People Use Social Media
  • The origins of social media
  • Who uses what platform
  • How different platforms can be used for different purposes
Platform Overviews
  • Facebook for business
  • Instagram for business
  • Introduction to Twitter
  • LinkedIn for business
The Principles of Great Content
  • What do we want to achieve?
  • Interaction, self-promotion and value-add
  • Social media algorithms
Visual Content to Excite Your Audience
  • Why is visual content important?
  • The purpose of an image
  • Tools to create visual aids
  • Focus on Stories content
Campaign and Strategy Planning Basics
  • What does success look like?
  • Military Objective Theory
  • Managing time and scheduling content



The price of this course is £197 + VAT for non-members, and £147.75 + VAT for members.

Book now