Published – The Jeweller Winter issue!

30 Nov 2020

Before we knew it, December was here, and with it arrives the Winter issue of The Jeweller magazine. As Jewellers across the UK continue to overcome challenges a new issue of The Jeweller may be just what you need to get inspired and be prepared for what's ahead.

Below, the letter from the Editor, Belinda Morris, highlights the inspiring stories waiting for you in the Winter issue of The Jeweller:

"I’m not sure whether it’s in spite of the cursed COVID or because of it… but there is so much going on in this last issue of the year.

It may be that much of normal business life has been (and will be) curtailed or on hold, but that doesn’t mean that there’s been nothing to report on or get excited about. Indeed, aside from pulling this magazine into shape, I regard it as my duty to inject spark and optimism while passing on the wit and wisdom of experts.

For there is still plenty to feel upbeat about. For instance, positive vibes are in plentiful supply in Birmingham’s Jewellery Quarter, which is preparing to welcome the NAJ-supported MasterPeaceAcademy – a culturally relevant jewellery school… the first of its kind in the city (see page 10). Meanwhile, just along the road, Sonny’s Jewellers have opened a shiny new store specialising in bespoke service… so that’s glamour and gumption.

Their story is featured in our visual merchandising feature (p50) where the optimistic mood continues. A little thing like a global pandemic isn’t about to stop resilient retailers from upping their game, whether it’s with clever Covid-safe revised store layouts or full-on, fancy refurbs. And should you be uncertain how to navigate the next few weeks, our design experts have some inspiring words of advice on connecting with customers.

Stories of jewellery journeys are invariably inspiring and in this issue I speak to award-winning designer-maker Liz Tyler (p56) to discover how she had to overcome one or two challenges while she got into her very creative stride. Meanwhile, with a slightly different perspective on the road to retail success, Steve Carson FIRV tells the story of Searle & Co, his employer for the past 45 years and the oldest jewellers and silversmiths in the City of London (p62).

If all the above leads you to imagine that this issue is all ‘tell’ and no ‘show’… fear not. The pages are positively stuffed with beautiful objects of desire. Watch News is a given (p45); there’s a look ahead to the important jewellery directions for 2021 and beyond (p34) and on page 40 we introduce the NAJ’s Present Moment consumer campaign and its panel-picked, Style Edit of 21 (for 2021) gorgeous jewels.

Finally, if all that wasn’t indulgent enough, on page 29 I give you my own, totally selfish, personal wish list of jewellery – 15 (count them) pieces. I know… if that isn’t optimism in action I don’t know what is.

Wishing you all a healthy and happy festive season. Here’s to a bright New Year!"

Read The Jeweller Winter 2020 Issue 

 

Source: The National Association of Jewellers