10 Reasons Why the NAJ Supports Spring Fair

29 Jan 2024

The National Association of Jewellers (NAJ) has a long history of working with Spring Fair. Below, we outline ten of the main reasons we have continued to support this partnership, ensuring both our supplier/manufacturer and retailer members get the best experience when attending the show.

The largest UK spring event

Spring Fair remains the largest UK-based spring trade show. If you are a retailer, that means seeing more products; if you're exhibiting, a greater audience is available to buy your jewellery. With the show taking over the vast National Exhibition Centre (NEC) in Birmingham, it can scale year-on-year, meaning even more great jewellery brands can showcase their latest collections.

Generous exhibitor discounts for NAJ members

If you've been an NAJ member for more than six months and are exhibiting at Spring or Autumn Fair, you can receive a discount of approximately 5 per cent on your stand space. Partnering with Spring Fair and other trade shows around the UK allows us to give back to our members with significant savings.

It is more than just jewellery

Spring Fair is the UK's most diverse trade show, meaning more types of products to see and more types of buyers shopping. Jewellery isn't exclusively sold by jewellery stores, but reaching different types of retailers can be challenging. Spring Fair provides an excellent opportunity for other types of retailers to find your products and broaden your market.

Accessible for UK buyers

Birmingham is a convenient location for most UK buyers to reach. With excellent travel routes into the city, buyers from around the country can visit for a day trip without taking significant time out of their business.

And international buyers, too

It's not just convenient for UK buyers. With an airport right on the doorstep (and just a two-minute air-rail stop away), international buyers can also take advantage of the wide range of exhibitors showing at Spring Fair.

A great place to be available to members

For the NAJ team, it is important that we are accessible and available to members and those interested in joining the Association. Spring Fair provides a great platform to meet and help as many of our members as possible. It's also crucial for us to be available to exhibiting members to understand their needs and business challenges better. We're also on hand to promote exhibiting members through our social channels, leading potential buyers straight to your stand.

Visit us on stand 2J21 to discuss your membership, education, compliance and marketing-related questions.

Inspiring talks

For visiting buyers, Spring Fair is more than just products. The show is an excellent opportunity to learn from a wide range of experts during the fair's masterclasses, retail talks and trend guides. An inspiring talk from Dame Zandra Rhodes and how to utilise a TikTok shop in your business have caught our eye this year.

A diverse range of Jewellery & Watch exhibitors

Whether you're looking for fine- or fashion- jewellery, precious metals, pearls or even amber pieces, this year's Jewellery & Watch section caters for all tastes and needs.

First chance to see trends for 2024

Spotting the newest trends is an ongoing challenge for most retail businesses. Spring Fair provides a great first look at what is likely to be the must-have trends for the year(s) ahead.

Trends don't end at the shiny jewellery. In collaboration with The Future Collective, Trend Talks is committed to delivering the most significant industry predictions. This is the ideal platform to explore the latest retail trends from future forecasters.

Finally, if you need even more on-trend inspiration, why not visit the NAJ stand and pick up the latest issue of The Jeweller magazine for free?

Let us help you get the most out of your membership

Last but not least, let the NAJ team (stand 2J21) help you find what you are looking for, making relevant introductions to our members exhibiting.

Spring Fair is also a chance for you to speak to us and hear about our representation activities, development of professional standards, education and training support and make sure you’re getting access to the full range of benefits on offer.

Visit Spring Fair

Source: National Association of Jewellers