Bradley's Jewellers Predicts Christmas Success with “Fairy Tale in York” Marketing Campaign
16 Nov 2021
Business led by Kay Bradley on Low Petergate is preparing for one of its busiest festive periods to date based on Q4 sales activity.
Independent jewellery retail business, Bradley’s Jewellers York is predicting one of its busiest Christmas shopping periods to date based on Q4 performance, customer sentiment and enquiry volumes, according to Owner, Kay Bradley.
The business is enhancing its reputation as a festive destination for 2021 with marketing efforts themed around a “Fairy Tale in York”. Its goal is to enhance the Christmas feeling for shoppers and fellow business owners on Low Petergate – the majority of whom were locked down due to the pandemic in December 2020.
Bradley’s Jewellers York
Kay Bradley says,
“My goal is to bring joy to the city and create some festive charm to tempt customers and warmly welcome tourists again. After the challenges of Christmas 2020, I am confident that this year is going to be successful and that our loyal local customer base will embrace the spirit of optimism and hope that we are trying to create.”
As part of its promotional campaign, Bradley’s Jewellers has decorated its store frontage with red and gold baubles, ivy, holly, and tartan and red velvet ribbons, as is traditional for the business. Inside, Kay will welcome customers with glasses of port, sweet and dry sherry, warm mince pies, golden toffees and homemade mulled wine, coupled with festive music to complement the store’s traditional interior. This ambience and atmosphere will be carried across onto social media, signage and will be presented in local magazines to drive footfall.
Bradley adds,
“We are going all out this December to remind local customers and tourists that shopping for fine jewellery at Christmas time is an exciting and memorable experience. We have a broad selection of natural and laboratory-grown diamonds, coloured gemstones and gifts that are suited for a wide range of budgets and customer profiles.”
Kay Bradley has spent a significant portion of 2021 getting out into the local community around her York-based store. Earlier this year, she gifted an NHS worker with a special Rainbow Eternity Ring as part of a prize draw to celebrate volunteers and staff at York Vaccination Centre.
In the New Year, Bradley’s Jewellers will once again participate in the York Ice Trail event that guides attendees around the city with sizeable ice sculptures.
Bradley’s Jewellers York
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Source: Bradley's Jewellers