Breitling Continues UK Expansion in Norwich with 18th Boutique

19 Dec 2022

Swiss luxury watchmaker Breitling unveils its latest boutique in Norwich, the first in a new partnership with Beaverbrooks – the 103-year-old, family-owned British watches, diamond and jewellery retailer. It will have all the hallmarks of Breitling’s inclusive luxury concept spaces around the world.

Gavin Murphy, Breitling’s UK Managing Director says,

"We are delighted to be opening this boutique with our longstanding partners Beaverbrooks. Norwich presents our first boutique in East Anglia where we will be able to fully showcase our entire watch collections representing our Air, Land and Sea segments. We look forward to welcoming new clients into the brand where they can enjoy a casual but very special shopping experience."

Anna Blackburn, Managing Director of Beaverbrooks, said,

"We are thrilled to be expanding our longrunning and incredibly valued partnership with Breitling, and opening the doors to the first luxury Breitling boutique of its kind in East Anglia. Located opposite our newly refurbished Beaverbrooks store which has undergone a £1.2m refit, Chantry Place is the perfect destination for the new boutique, and we are incredibly excited to be showcasing the latest luxury Breitling timepieces, just in time for people to treat their loved ones and themselves at Christmas. We’re confident the new Breitling boutique will be very popular with clients, and we look forward to continuing to provide outstanding levels of personal customer service, expertise and passion for luxury watches for our clients, both locally and further afield."

A NEW HOME THAT EPITOMISES BREITLING

Breitling’s new 61.9sqm boutique is its 18th in the UK and is situated in Chantry Place shopping centre, one of the largest retail hubs in the region, and in the heart of Norwich. A double-height frontage displays an impressive, spacious loft. Inside, there are special elements that encapsulate Breitling’s ethos for combining innovation with heritage design and that recall the three environments for which its watches are developed: air, land and sea. As in the brand’s other boutiques, exposed brick walls, elegant walnut furniture and dark oak floors meet with a counterpoint of concrete, brass and steel hardware. Hanging pendant bulbs, meanwhile, illuminate the space.

Customers will be able to browse the watchmaker’s full range, including the iconic Navitimer and Superocean collections, alongside new collections such as the Chronomat GMT, Premier Chronograph Tourbillon and Top Time Deus. Throughout the space, these are all displayed in smart glass vitrines.

The boutique will be managed by Beaverbrooks in a new partnership that champions the brands’ mutual affinity for contemporary design that never compromises heritage.

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Source: Breitling