F.Hinds open new Chapelle store in West Midlands Designer Outlet

11 Mar 2022

F.Hinds have opened their first new store under the Chapelle banner since they rescued the outlet specialist from administration in February 2019. At that time, the sixth-generation family jeweller was able to save 12 of the Chapelle stores along with the e-commerce operation and to welcome eighty additional staff members to the wider group.

The new store is in a prime location in the new West Midlands Designer Outlet in Cannock. It opens on Friday 4th February 2022 and brings Chapelle up to 13 stores.

F.Hinds now operates 128 retail outlets in total and employs over nine hundred staff across England & Wales.

The store is fitted with sleek, modern furnishings in keeping with the international brands that occupy most of the stores in outlet centres, offering savings of at least 30% off RRP. This environment is an ideal backdrop for the many top watch and jewellery brands now working with Chapelle. In addition, Chapelle stocks a wide range of diamonds, jewellery and gifts and offers services such as precious metal recycling, jewellery & watch repairs, valuations, insurance and more.

Andrew Hinds, Chairman and Diamond Buyer at F.Hinds and Chapelle, said,

“We are delighted at how well Chapelle has performed since it became part of our family. After a year of resetting followed by the pandemic, Chapelle is now going from strength to strength. We are thrilled to be able to move to the next stage by opening this store. It is in the country’s newest outlet centre and is already drawing visitors from across the West Midlands”.

Jeremy Hinds, Sales Director at F.Hinds and Chapelle, said

“We warmly welcome the new members to our team, including the experienced staff transferring from local F.Hinds stores. Our Chapelle offer is becoming progressively stronger and the number of brands that want to work with us is increasing. This is because we provide them with an unrivalled channel to clear their previous season product in a premium location, without affecting - indeed, perhaps even helping - their high street stockists.” 

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Source: F.Hinds