NAJ News

Goodman Bros Launches Nina Wynn Piercing Jewellery, A Collection Redefining Style and Personal Expression in Luxury Piercings

24 Nov 2025

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Goodman Bros, the UK’s leading service & jewellery brand distributor, proudly introduces Nina Wynn Fine Piercing Jewellery, a new generation of fine jewellery crafted in solid 9ct and 14ct gold, set with natural gemstones, and built to last a lifetime.

Designed by third-generation jeweller Nina Wynn, this innovative collection redefines what piercing jewellery can be precious, luxurious, and accessible, while engineered with uncompromising strength and comfort.

As a third-generation jeweller, Nina Wynn brings decades of design mastery and a relentless pursuit of perfection. Her Magic Post™ technology allows earrings to be converted between styles, giving customers more versatility and reasons to return. Nina Wynn jewellery is crafted to last, designed to evolve, and priced to sell fine jewellery that feels exclusive yet attainable.

Renowned for her elegant fusion of modern design and artisanal craftsmanship, Nina Wynn has created a piercing range that is made to be worn every day, offering comfort without compromising sophistication. Each piece features high-quality materials, precision engineering, and thoughtful aesthetics designed to empower individuality across all piercing placements.

We believe this collection fills a growing demand within the fine jewellery market bridging the gap between piercing jewellery and luxury adornment. Nina Wynn’s offerings are already resonating with stylists, retailers, and consumers seeking unique, durable pieces.

Tammy Keys-Transfeldt, Goodman Bros Sales Director says,

“Nina Wynn isn’t just another piercing brand, it’s fine jewellery for the modern ear. We’re seeing huge demand from consumers who want to upgrade from basic studs to  solid gold, natural stone designs. Our role is to help retailers tap into that opportunity by training their teams not only to sell, but to curate and style. It’s about turning an earring sale into an experience. Retailers who don’t pierce can still fully capitalise on the booming demand for curated, precious piercing jewellery. For retailers who do pierce, the collection becomes the natural progression in quality, safety, and consumer expectation” 

Fine Jewellery Meets Technical Innovation

After seven years of research and development, Nina Wynn solved one of the industry’s longest-standing challenges: creating a threadless pin that doesn’t break. Through advanced metallurgy and over 20 custom alloy formulations, her team achieved a genuine Lifetime Wear Guarantee ensuring confidence for both retailer and consumer.

The collection spans flatback studs, seam rings, clickers, cuffs, and hoops, all designed for everyday wear in solid gold with ethically sourced natural gemstones including diamonds, emeralds, and opals. Each piece blends craftsmanship with technical precision a hallmark of true fine piercing jewellery.

View Goodman Bros 

Source: Goodman Bros