Martina Klein Joins Gerard Butler as the New Festina Ambassador

20 Jun 2025

Festina is pleased to announce Martina Klein as the new international ambassador of the brand. The renowned model, TV presenter, and entrepreneur joins Gerard Butler in a new campaign that celebrates the value of personal time and the importance of self-care and connecting with what truly matters.

Under the slogan “Festina, my time”, this campaign invites us to pause, reflect, and enjoy time with ourselves. In a world that never stops, Festina encourages us to look inward, appreciate the everyday, and restore balance.

Martina Klein perfectly embodies the spirit of Festina: a modern, hard-working woman with personality, experience, and an authentic way of being in the world. Her presence reflects the brand’s core values: authenticity, freshness, character, and expertise. Alongside Gerard Butler, Festina’s ambassador for over a decade, they form a charismatic and relatable duo that resonates with audiences around the world.

The campaign will be filmed in New York during the month of June and will launch in September 2025. The visual narrative will feature an elegant, natural, and emotional tone, with a global presence across print, digital, outdoor, e-commerce, and point-of-sale channels.

Natalia Rodríguez, Marketing Director at Festina, states,

“With this campaign, we are taking a step forward in how we communicate. We want to talk about time in a more intimate and personal way, and both Martina and Gerard are the perfect partners to share this message. Martina represents the real woman of today: confident, professional, authentic, and full of inspiring energy.”

Martina Klein adds,

“I’m delighted to join the Festina family. For me, personal time is a necessary luxury, and being able to represent a brand that values this concept is a true privilege.”

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Source: Unique & Co