NAJ Live Previews Spring Fair 2022
24 Nov 2021
The National Association of Jewellers (NAJ) invited the team from Spring Fair to speak to our members about how to get the most out of the fair and the new initiatives taking place next year.
Watch the NAJ Live
Kickstarting the NAJ Live webinar was Julie Driscoll, Divisional Managing Director of Retail, Manufacturing and Engineering at Spring Fair. Julie announced that Jewellery & Watch will now be a subsection of Moda, opening new avenues of business for those in attendance.
Next, Stephanie Mordsley, Account Manager, talked about Moda as the fashion destination for Spring Fair with Jewellery & Watch being one of the four key pillars within the edit. Stephanie announced NAJ members can still get 5% off their booking if made before the end of November. NAJ members in attendance can also make use of Spring Fair’s digital trail with retailers being able to find our members through the dedicated Spring Fair app.
Product Manager, Monica Todd discussed one of the most exciting new additions to Spring Fair – Curated Meetings. Curated Meetings are short, pre-scheduled meetings with qualified buyers. Monica stressed that this is not networking or speed-dating but based on a mutually-expressed interest to do business. Curated Meetings are also available to those not exhibiting at Spring Fair so could be the ideal platform to do meaningful business. A special 10% discount for NAJ members was announced when booking a package of 10 meetings or more.
Finally, Senior Marketing Manager, Lucy Green discussed the marketing potential for exhibitors before, during and after the fair, including social media, Spring Fair app and press opportunities. Lucy included a useful handout for exhibitors to get the most out of the marketing opportunities available which can be downloaded at the following link.
Getting into Spring Fair Marketing
About Spring Fair
Spring Fair is the definitive marketplace for the home, gift and fashion industry. The show is the hub for creativity, inspiration, trends and business in the UK; bringing the industry together, building communities, nurturing collaboration and facilitating relationships that last.
Located in the centre of the UK, at the NEC in Birmingham, Spring Fair provides an easily accessible destination for retail professionals, designers, contractors and suppliers to meet every February, at the very start of the buying season. Four days, four buying destinations, for all your wholesale needs.
Book your place at Spring Fair
Watch the NAJ Live
Source: National Association of Jewellers