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NAJ publishes second short course in recent weeks, to support Jewellers coming out of lockdown

09 Jun 2020

NAJ social media course

The National Association of Jewellers this week launched a new Social Media Theory and fundamentals course, after last week publishing its Be COVID-19 safe awareness course.

The new course has been published in direct response to a survey the Association hosted amid the Lockdown. NAJ Members signalled the need to engage with their audience in new ways with concern over significantly reduced footfall on British High Streets due to the Coronavirus pandemic.

Social Media Theory and Fundamentals

Delivered by David Glenwright, a veteran Social Media trainer for JC Social Media who recently appeared in the NAJ’s Better Business webinar programme, the course has been developed for the novice social media user.

Excited to share with the Jewellery community, David [Glenwright] said,

“The course firstly increases understanding of the platforms that are out there, and how people engage with them. We’ll go through the functionality of each platform and go through how Jewellers can post to increase connection and engagement with their target audience.

“This course has been put together for the Jeweller who needs to start using social media in a more structured way to connect with prospective customers”

The course is delivered wholly online and NAJ members benefit from a 25% (£49.25 + VAT) discount on the non-member cost of £197+VAT.

Modules in the course include:

  • How people use social media
  • Platform overviews
  • The principles of great content
  • Visual content to excite your audience
  • Campaign and strategy planning basics.

Marie Garnett, Head of Education, said,

“We want to support the jewellery industry to increase its capacity and capability to attract and engage more people with jewellery, and  the structured approach to this course means that it is accessible to even the most novice of users.

“There’s been a number of social media ‘how to’ webinars throughout the lockdown, and we’ve hosted a number, including David himself. Members that have witnessed David talk before, will I’m sure be appreciative of why we’re working with David and his team, they are after all leading trainers in the field.”

The Be COVID-19 Safe course released just last week has experienced more than 1000 registrations across the retailer and supplier versions, with many members of the Jewellery community turning to social media to signal their successful completion of the course.

Book now 

Source: The National Association of Jewellers