PureJewels’ Marco Paonessa Wins GCDC Industry Award for Craftsmanship

07 Mar 2025

Marco Paonessa, a craftsperson for London fine jewellery brand PureJewels, won a Goldsmiths’ Craft & Design Council (GCDC) award in March for craftsmanship for a second straight year.

Marco won the award this year for his work on a necklace in PureJewels’ “Dhwani” collection.

Dhwani, crafted in PureJewels’ innovative 22ct “Sunrise Gold” alloy in a warm shade of yellow, is inspired by the vibrations of sound, and features an innovative “sound ball” that brings a sense of balance and harmony to the wearer.

The pieces incorporate sapphires and diamonds, using unusual setting techniques pioneered by PureJewels’ in-house setter Sebastian Pintea.

The 25-piece collection, which was launched in time for the festive season last year, was created by Himalayan-based designer Pranjla Devshali for day to evening wear.

The range showcases a variety of pieces, including choker and lariat necklaces, round stud earrings, charm bracelets, drop earrings, rings and charms.

Jayant Raniga, CEO of PureJewels, said,

“We are delighted by Marco Paonessa’s achievement for a second consecutive year. His win underscores his undisputed talent as a master craftsman.” 

Referring to Dhwani, Jayant added,

“The idea behind the Dhwani collection was to create jewellery that offers more than just minimalist beauty. It’s about creating an experience that heals and soothes.

“The sound ball is an innovative element, designed to provide a calming and therapeutic effect, allowing the wearer to feel grounded and serene.”

Pranjla Devshali said the inspiration for the collection came during a visit to the Tungnath Temple, one of the highest Shiva temples in the world, located in the Himalayas, in the Indian state of Uttarakhand.

“When I reached the temple, I rang the bell. The vibrations, the resonant sound, were transformative. It was as if the sound cleansed my aura. I wanted to encapsulate this feeling into something tangible.”

The Dhwani necklace, crafted by Marco Paonessa, can be worn singly as a statement piece, or can be paired with 22-carat gold round stud earrings.

“The beauty of this collection lies in its versatility. These pieces complement any outfit, whether it’s office wear or for an evening out,” Pranjla said.

The necklace goes beautifully with a tailored dress or a crisp blazer, adding sophistication to any ensemble, she added.

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Source: PureJewel