Swarovski appoints its first ever company-wide creative director
19 May 2020
Swarovski has engaged Giovanna Battaglia Engelbert as its first ever company-wide Creative Director. Going forward, she will oversee the full creative direction of the company and reimagine the product portfolio across all divisions. First products designed by Giovanna Battaglia Engelbert will be showcased in the Spring/Summer 2021 collection.
Talking about the next step in her career, Giovanna Battaglia Engelbert says,
“For decades, Swarovski has been illuminating the world of fashion, design, entertainment, in general the whole creative industry. I am thrilled to be leading the creative vision of a cultural powerhouse like Swarovski in the future.”
Swarovski is currently realigning its business along with a new vision and growth strategy. “Our 125-year history is witness for the power of our company to transform and reinvent itself and I am pleased to welcome a brilliant creative mind and a strong female leader like Giovanna to our company.
With her remarkable track record in the industry and compelling point of view, she will explore new frontiers and become a vital part in writing the next chapter of our success story”, says Robert Buchbauer, CEO Swarovski.
Giovanna Battaglia Engelbert is an Italian Creative Director, international Editor and Fashion Consultant with over 20 years of experience.
Born and raised in Milan, Giovanna has worked with global luxury brands on their ongoing creative and sustainable transformation of products, imagery, retail, organizations and marketing campaigns.
She has now been appointed Global Creative Director at Swarovski. Already having been committed to the creative direction of Swarovski’s B2B division since 2016 by bringing her consistent and compelling point of view in the areas of ingredient branding, design and content curation, her role will now cover all creative aspects of Swarovski as a whole.
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Source: Swarovski