NAJ News

Tateossian London Unveils "Embark on a Journey of Discovery"

16 Feb 2024

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Tateossian London, renowned for its creativity and elegance in jewellery design, is excited to announce the launch of its latest collection, "Embark on a Journey of Discovery." This exquisite collection, set to make its grand debut at Pitti Uomo AW24, is a vibrant celebration of global inspirations, innovative craftsmanship, and the spirit of exploration. 

A Fusion of Global Inspirations and Unmatched Craftsmanship 

An In-Depth Look at the Themes and Inspirations 

Robert Tateossian, the visionary behind the brand, delves deeper into each theme, revealing the intricate stories and inspirations behind every creation. 

Gears – The Evolution of a Signature

"Our gear collection, a long-standing signature of Tateossian, now evolves to symbolize connection and harmony," explains Tateossian. The "Puzzle Gear" series is a modern interpretation of yin and yang, showcasing how two distinct parts can fit together seamlessly. It's a celebration of unity, embodying the beauty of connection in a gear-inspired design." 

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Buckingham Luxe – A Nod to British Royalty

The Buckingham Hinge Cuff is a tribute to the luxury and elegance of British royalty. "As a British brand, it's important to pay homage to classic designs while introducing new styles," says Tateossian. This theme represents the fusion of traditional luxury with innovative design. 

Innovative New Processes and Extraordinary Materials – Pushing Boundaries 

"We use an array of unique stones and materials like ammonites, titanium beads, blue azurite, and African Turquoise," shares Tateossian. Each piece in this theme is a testament to the brand's commitment to incorporating extraordinary elements from the Earth and beyond. 

"In the creation of the 'Seta Etched Click', we've merged robust functionality with our signature aesthetic," says Robert Tateossian. "This bracelet, with its nylon-coated stainless steel core and vibrant wire wrap, exemplifies our dedication to crafting pieces that are not only visually striking but also enduringly practical for the modern individual." 

Timeless New Elements and Constellation – Inspired by Earth and the Cosmos

The “Spazio” cufflinks are inspired by the curvature of the Earth. 

"Our designs often draw from the natural lines of the Earth and the vastness of space," explains Tateossian. This theme reflects the brand's continuous exploration of celestial and terrestrial inspirations."The 'Constellation' bracelet is our homage to the night sky, where sterling silver discs and semi-precious beads come together to create a starlit effect," Tateossian reflects, emphasizing the brand's ability to infuse classic designs with celestial inspiration. 

Maxi – Bold Expressions of Individuality

The "Maxi Pop Semi-Precious" bracelet is a bold expression of personality. "This collection is about making a statement with large beads and chunky leather, allowing individuals to express their unique style," Tateossian notes. It's a celebration of personal expression through distinctive, eye-catching pieces. 

Signifier – The Emblem of Tateossian
The "Signifier" Collection features the Tateossian logo set into an elongated oval design, reminiscent of the brand's signature T-bangle. "This collection is about highlighting our emblem, a symbol of our brand's identity and heritage," Tateossian states. 

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Source: Tateossian