The Jewellery Cut Live, in association with Fuli Gemstones, will return on October 15th & 16th, 2021

28 Sep 2021

Returning for its fifth season, the biannual two-day boutique jewellery show will take over historic London venue The Royal Institution  on Mayfair’s Albermarle Street.

Visitors – a mix of shoppers, store buyers, press and jewellery enthusiasts – will browse and buy fine jewellery from a cohort of contemporary designers.

Designers confirmed to exhibit at the event, include Alison Macleod, Baroque Rocks, Clio Saskia, Deborah Blyth, Dementiev Fine Jewellery, Drutis, Hestia, India Mahon, Kassandra Lauren Gordon, Libby Rak, Noor Shamma, Marie Mas, Pearly Hawker, Reframed Jewelry, Ruby Taglight and The Rock Hound.

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Visitors to the show can meet the designers, browse their jewellery, plan commissions and buy pieces at the event.

The Jewellery Cut Live, co-founder Rachael Taylor said, 

“We are beyond thrilled to be planning our next show, after having to put our live events on hold since the last The Jewellery Cut Live in February 2020. We have a brilliant line up of jewellers for the 2021 show.

"Some will be familiar to our regular visitors, while others are new names to discover – something that has always been a cornerstone of our events. Demand for fine jewellery – particularly in the designer-maker category – has been strong throughout the pandemic, driven by online sales, and as a result we expect to see a strong visitor turnout in October thanks to a pent-up desire to see jewels in real life once again.”

Image: The Jewellery Cut 2020

There will also be a series of talks during the two days. Speakers include Vogue contributing jewellery editor Carol Woolton, jewellery designer to the stars Anabela Chan, the cast of All That Glitters, Jewellery Futures Fund founders Emma Cole, Melanie Eddy and Annabel Davidson, and also journalist Serena Kutchinsky, who will speak to her father Paul Kutchinsky’s doomed mission to challenge Fabergé with the world’s largest jewelled egg.  

For the first time, the show has a headline sponsor in Fuli Gemstones, a company with the mining licence for a peridot mine in the foothills of the Changbai Mountains in China. Fuli Gemstones will have a prominent presence at the show and will host a peridot talk led by two jewellery doyennes Joanna Hardy and Annoushka Ducas MBE.

It will also showcase its grass-green peridot and jewellery from recent designer collaborations, including collections by Annoushka, Zeemou Zeng and Liv Luttrell.

Image: The Jewellery Cut 2020

Fuli Gemstones chief marketing officer Pia Tonna said, 

“After a stop-start year, we at Fuli Gemstones are excited at the prospect that The Jewellery Cut Live will be back this autumn. Personally, I can imagine all the designers participating this year will be full of hope at the prospect of meeting old and new clients in a luxury atmosphere once more. We can’t wait to see the show come to fruition; it will be wonderful to finally see the creations of designers up close, rather than through a Zoom call.”

Tickets booked in advance through Eventbrite are free; on the door, they are £10. Guests can upgrade to a VIP ticket, which includes a glass of wine and goody bag (from £15) or a AAA Pass (from £100), which as well as all the benefits of the VIP ticket has complimentary tea and coffee both days, access to the invite-only VIP party and unlimited entry to the event’s series of lectures (charged separately, from £10). 

NAJ members do benefit from a 25% discount off all paid tickets (code NAJ25) at which includes AAA Passes, VIP tickets and all talk tickets.

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Source: The Jewellery Cut