The NAJ Attend Decode China Retail Market Seminar

31 Jan 2024

The NAJ was delighted to be invited by the Department For Business & Trade to join them in London for the “Decode China Retail Market Seminar”. The day was aimed at Luxury Brands who are interested in breaking into the Chinese market to offer guidance and advice from brand experts. These discussions and liaising with the Luxury Sector across a number of topics are high on the agenda for the NAJ as we continue to support the growth of our industry, both nationally and internationally.

The keynote speakers covered a number of areas that are important to consider prior to taking the leap. These included Navigating the Digital Frontier of the China Retail Market, How To Tell A Good Story In China (covering all the aspects of Social Media) and Entry Routes To China.

After the keynote speech, there was a panel session featuring a diverse group of professionals with varying experiences, including those in brick-and-mortar businesses, online businesses, and influencer marketing. They shared their insights on their journey so far and discussed what others should be aware of.

The event provided ample opportunities to network throughout the day, allowing attendees to meet professionals from various brands and members of the DBT based in the UK or China. This gave everyone a chance to understand the challenges businesses are facing and engage with those who have valuable advice to offer. Overall, it was a worthwhile experience.

Throughout the afternoon session, companies had organised appointments to discuss the various alternatives with Chinese Buyers and receive feedback, as well as liaising with the experts to discuss specific questions they have regarding their brands.

The UK and China have extremely strong ties, and here at the NAJ, we will continue to work closely with the Department for Business & Trade to develop relationships to help those within our industry. If you are a jewellery brand and would like the opportunity to discuss your options with regards to working in China, please email sarah.north@naj.co.uk, who will be able to share contact details.

Source: National Association of Jewellers