Amore Experiences a Modern-Day Gold Rush
30 Nov 2021
Founder and designer of Amore, Barry Mislin, celebrates a welcome rise in the popularity of the yellow precious metal.
Gold rushes were typically marked by a buoyant free-for-all feeling and while I can’t quite claim chaos, I really haven’t experienced anything like this for 30 years. Amore traditionally supplies the middle price sector to independent jewellers and thankfully we’ve seen a renewed appetite for gold jewellery.
The Amore sales team covers all UK and Ireland – all face-to-face meetings save a couple of successful Zoom calls, and we’ve experienced an incredible four-month trading period since going back out on the road. The success could be due to a combination of factors creating the perfect storm.
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We’ve seen many stores move away from fashion silver brands and reinvest in gold jewellery. Consumers have money in their pockets, fuelling the emotional aspect of a purchase, and this has been heightened by the pandemic. Most importantly, Amore has continued to invest in its gold offering over the past few years, when many other suppliers moved away from jewellery to engagement and wedding rings instead.
These factors coming together, plus our beautiful collection fitting the retailers’ requirements for unique, modern jewellery, has created the perfect opportunity for us to enhance the partnerships we have with so many independents and allowed us to open many new accounts with more upmarket retailers on the eternal search for something different.
Amore is a family run jewellery company established 22 years ago with the sole intention to inspire independents so they could stand apart from their multiple competitors with innovative, modern designs. We’ve been recognised for unique designing, quality of product, together with a friendly sales team and back office offering traditional, old-fashioned service.
The sales team hear such amazing feedback from retailers who say, “why haven’t I dealt with you before?”
They love the essence of Amore and the exacting standards we strive to achieve.
Amore’s passion and expression of design has deepened over the years and our partners’ desire for innovation has given us the belief we’re on the right path. When we sit down with the buyer, they love the Amore ethos of in-house design creating pieces with a difference, total flexibility, quality and style... but above all very saleable jewellery.
My inspiration comes from nature and past creations. I love to take these ideas, tweak them, give them the Amore modern twist to update them and produce jewellery that evokes joy and happiness, and I hope that the consumer will love to wear them and experience the same passion I created them with.
The flexibility of the gold collection comes with over 4,000 options all available to order in 9 or 18ct, yellow, white or rose gold and numerous diamond and gemstone combinations. Suites are popular and we offer matching earrings, pendants, rings, bracelets and bangle.
While some silver brands are disappearing, that isn’t the case for Amore Argento - Love Silver. I established the brand eight years ago and we have over 200 stockists. I believe its continued success is because it’s not a fashion brand with a short shelf life, and it offers the perfect alternative to a similar expensive piece in gold.
The inspiration to create Amore Argento came from many decades of in-house designing of gold jewellery and realising that I wanted to produce a collection of ‘timeless classic’ silver jewellery with quality, luxury and affordability at the heart of each design. Simply, I have a passion for vibrant coloured gemstones and creating contemporary silver jewellery that people love to wear.
Amore Argento can be displayed with powerful point of sale and comes with striking packaging, and we offer training support for staff, quality imagery and help with web and media.
New lines are created and integrated every year to enhance the collections of earrings, pendants, rings, bracelets and bangles. The introduction of larimar, malachite and jade this year have been very popular as they have distinctive properties and powers.
Amore Argento is the go-to brand for consumers who love wearing distinctively modern gem set quality silver jewellery.
Our versatile and gorgeous collection of birthstone jewellery is also the perfect gift for all life’s amazing moments.
Every piece of silver jewellery comes presented in the striking Amore boxes and gift packaging, with a branded heart-shaped polishing cloth and care card.
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Source: The Jeweller - Advertorial