Armitage Tools Joins with Jura Tools in Exciting Partnership
30 Aug 2023

Armitage Tools and Jura Tools, two established family-run businesses deeply rooted in the jewellery industry, are thrilled to announce their strategic partnership. This collaboration marks a significant step towards advancing jewellery craftsmanship by delivering the highest possible quality of tools to jewellers.
Combining decades of experience, Armitage and Jura share a common vision: to provide the jewellery community with access to exceptional tools that enhance creativity and elevate craftsmanship. The partnership will create a powerful synergy that shapes the future of the diamond-setting industry.
Armitage Tools is known for its wide range of precision tools and unwavering commitment to excellence. By teaming up with Jura Tools, recognised for its innovative and world-leading Diamond Setting technique, the partnership will offer customers unrivalled access to the most sought-after diamond setting products in the industry.
Founded in 2003 by Jura, a world-renowned diamond setter, engineer, and musician, Jura Tools seamlessly combines his engineering mindset and artistic flair. His journey began in response to the frustrations and time-consuming intricacies of standard diamond-setting practices. Utilising his engineering prowess, he meticulously crafted a distinct range of products designed to amplify the accuracy and efficiency of his craft. This relentless dedication led to the pioneering of a unique Micro Pavé Diamond Setting technique through his proprietary systems, expertly entwining engineering finesse with artistic expression. The culmination of these efforts has given rise to ground-breaking innovation in diamond setting, embodying an unparalleled standard of excellence that is ready to be shared with the world.
Jura, founder of Jura Tools, noted,
"We are delighted to partner with Armitage Tools. Our shared passion for innovation is a perfect match, and together, we will redefine the jewellery landscape. Our partnership represents a commitment to nurturing creativity, advancing skills, and pushing the boundaries of craftsmanship.”
John Armitage, Founder of Armitage Tools, further adds,
"Partnering with Jura Tools perfectly complements our mission of pioneering innovative tool solutions in support of the art of diamond setting."
Customers can look forward to a new and expanded product selection tailored to their evolving needs, an enhanced product range, expert insights, and an exceptional customer experience reflecting the shared values of these two industry leaders.
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Source: Armitage Tools