Beaverbrooks Unveils New Traceable Diamond Collection

29 Jun 2026

Family-owned national diamond, jewellery and watch retailer, Beaverbrooks, has launched its latest diamond jewellery collection. True by Beaverbrooks is a curated range of engagement and wedding rings that combines timeless craftsmanship, contemporary design, and fully traceable provenance.

Available online and in 15 select Beaverbrooks stores from 23 June, the jeweller’s new collection has been designed for couples seeking jewellery that is as meaningful as it is beautiful. Featuring refined, feminine styling, the fully traceable collection showcases whisper-thin shanks, ultra-fine silhouettes and delicate finishes that balance durability with an elegant, minimal aesthetic. 

At the heart of the collection is a distinctive knot motif, woven throughout the designs. A modern interpretation of the infinity symbol, the knot represents couples ‘tying the knot’ and reflects a love with no end.

The range includes solitaire, diamond shoulder and three-stone designs, showcasing round, oval and pear-shaped diamonds. Each piece has been expertly crafted to maximise the natural brilliance of the diamond while maintaining a light, contemporary feel.

The True Collection comprises 21 engagement and wedding ring designs available in Single Mine Origin gold and platinum. Prices start from £995 for wedding rings and £3,500 for engagement rings. All diamonds featured within the collection are graded G SI1 or above, reflecting Beaverbrooks' dedication to quality and craftsmanship.

In line with Beaverbrooks’ commitment to responsible sourcing, each diamond within the True by Beaverbrooks collection is fully traceable and comes with the Botswanamark, a certification that guarantees its been responsibly sourced, providing customers with confidence in the origin of their jewellery.

Every diamond originates from Botswana, where natural resources play a role in supporting local communities, from education to healthcare and infrastructure. With the Botswanamark certification, customers can trace the journey of their diamond and upon registration, are invited to select a Botswana-based charity to support. With Botswanamark donating one per cent of its profits to these initiatives, every purchase not only celebrates a personal milestone, but also contributes to programmes that enrich lives.

The collection also incorporates Single Mine Origin (SMO) gold, representing less than one per cent of global gold production that is fully traceable back to independently audited mines. Crafted in the UK by a workshop certified by the Responsible Jewellery Council and a member of the Created in the UK initiative, the collection upholds the highest standards of quality, provenance and responsible manufacturing.

Lorna Haddon, Head of Diamonds and Jewellery at Beaverbrooks, said,

“True by Beaverbrooks is about more than beautiful design. It’s about knowing the journey behind every piece, from mine to moment, and celebrating love with jewellery that is as genuine and enduring as the commitment it represents.

“We know that today’s customers want to feel a genuine connection to the jewellery they choose, not only through its design, but through the story behind it. At the same time, there’s a strong desire for reassurance and trust, which is why established jewellery retailers continue to play such an important role in the purchasing journey.
“

With the True by Beaverbrooks collection, we’ve combined beautiful craftsmanship with a commitment to responsible sourcing, with designs that feel effortlessly elegant and wearable, while still carrying meaningful symbolism. Alongside the design credentials, we wanted to offer Beaverbrooks customers confidence in the provenance of their jewellery through traceable diamonds, responsibly sourced materials and UK craftsmanship.”

View True by Beaverbrooks

Source: Beaverbrooks