Bradley’s Jewellers Adds Winter Pearls and Alice in Wonderland-Inspired Designs to Castle Howard Concession
03 Dec 2024
Independent and multi-award-winning jewellery business Bradley’s Jewellers York has added new lines to its fine jewellery concession at North Yorkshire-based stately home, Castle Howard, to celebrate the winter season and the House’s Alice in Wonderland-themed festive experience.
Building upon the continued demand for pearls, Bradley’s Jewellers has introduced its new Winter Pearls collection to Castle Howard, including freshwater cultured pearls in a trending shade of dove grey. Predicted best-sellers include single teardrop-shaped pearl pendants, drop earrings, stud earrings, and classic pearl strings in both necklace and bracelet form. The collection also boasts classic creamy white freshwater pearls and inky black pearls that are perfect stocking fillers for that someone special. Prices start from RRP £45 for cultured pearl stud earrings and £75 for cultured pearl drops, both in sterling silver.
Earlier this year, Bradley’s Jewellers York secured a prime spot in the Courtyard Window at Castle Howard to celebrate the House’s springtime reopening. Its seasonal collection included baroque pearls, classic cultured freshwater pendants and drop earrings, all with a subtle rosy sheen to suit the arrival of warmer weather. Between April and June 2024, Bradley’s Jewellers reported a 20% uptick in pearl sales at both its Low Petergate boutique and Castle Howard concession, with this trend continuing well into the summer months.
Bradley’s Jewellers York Owner Kay Bradley comments,
“This has definitely been the year of pearls, so it is wonderful to keep this alive throughout the festive months with the new Winter Pearl collection. There’s something about the particular shade of grey in our cultured freshwater pearls that beautifully catches the light and adds the perfect finishing touch to a Christmas party look. We anticipate the entire collection being a sell-out.”
Elsewhere, Bradley’s Jewellers is toasting Castle Howard’s holiday experience – Alice’s Christmas Wonderland – by adding an Alice in Wonderland-inspired sterling silver charm bracelet and chrome-plated Full Hunter pocket watch to its concession. The former brings some of the iconic themes of Lewis Carroll’s story to life through charms, including a rabbit emerging from a top hat, a Cheshire cat, a pack of playing cards, a miniature pocket watch, a heart, and a teacup. In contrast, the Full Hunter mechanical pocket watch draws inspiration directly from the White Rabbit with a double-lidded construction stamped with the Castle Howard lion emblem on the front side and incorporating space for a treasured family photograph in the reverse compartment.
Finally, the Castle Howard House Gift Shop provides the perfect backdrop for Kay Bradley to relaunch the Bradley’s Jewellers Yorkshire Rose collection, just in time for Christmas. The range has come back into the spotlight in spectacular fashion thanks to two revered Yorkshire women – actor Dame Judi Dench and author Dame Jilly Cooper – who both became proud owners of Yorkshire Rose pieces earlier this year.
Bradley explains,
“No one prepares you for receiving a hand-written thank you note from Dame Judi Dench herself! Our Yorkshire Rose collection is a beautiful way to tap into a sense of local pride and belonging, which is why they perform so well with our customers and famous faces alike. The pre-Christmas season at Castle Howard is the ideal platform to relaunch this collection to Yorkshire natives, national visitors and international travellers.”
Bradley’s Jewellers York has close ties to Castle Howard, having launched some of its most iconic creations at the venue over the last two years. Examples include the unveiling of the Fabergé x Bradley’s Jewellers Christmas Robin Egg Surprise Locket and the Fabergé x Bradley’s Jewellers Christmas Robin Egg Objet at a VIP, invite-only event in November 2024. Further collaborative projects between the retailer and the House are anticipated to follow in 2025.
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Source: Bradley's Jewellers, York