DBS Jewellery Champions Tradition‑Led Design with a Fresh, Digital Approach to Bridal Jewellery

06 May 2026

Choosing your wedding ring is a rite of passage. A timeless tradition, its significance will live on forever; the only thing that’s changing is how you shop for it.

Birmingham-based ring specialists DBS Jewellery have revolutionised online shopping for 22ct gold wedding rings with a beautiful, accessible and affordable range that features 30 designs, while retaining that personal touch.

With the concept envisioned by Deepak Bagga, DBS Jewellery launched in 2023 following years of honing his skills within the jewellery industry.

Deepak enthuses,

“My ultimate aim is to bring the high street retail shopping experience to the 22ct gold jewellery sector. The fact we’re online doesn’t reduce the personalised experience. After placing your order, we’ll acknowledge receipt and check you’re happy with every aspect before we post it to you.”

Put a ring on it

DBS specialise in bridal and engagement rings alongside dress and cocktail rings to bring sparkle to partywear. Their thoughtful jewellery combines traditional craftsmanship with contemporary designs, meticulously crafting hallmarked gold to hold glittering, 5A grade, cubic zirconia stones.

Each design has a name, like Chloe, a luxury ring inspired by Greek mythology and the goddess of fertility and agriculture. This makes the shopping experience feel special. Deepak enthuses: “All of our pieces have a personal identity, representing different continents, countries and cultures. We also add our touch. The initials DBS are laser etched in every ring to represent my father Surinder and I; a reminder of what he and my family have achieved.”

DBS Jewellery is also a proud member of the National Association of Jewellers, adhering to industry codes and conducts set by the association.

The story of DBS Jewellery

A decade-long journey has seen Deepak turn a historical family skill into an exciting business that goes far beyond solving a problem for brides; it’s a jewellery brand that’s born out of creativity and heritage.

“My story began in 2013, but as a family, we are generations old within the jewellery trade.  My father Surinder began his career at the tender age of 13. His brothers were also a part of the firm, under the watchful eye of my grandfather in a small town in Punjab. As a child, Deepak would sit in awe and watch his father work: “The lasting memory that will always stay with me is when my father used to heat the gold into a molten form and then let it cool down before shaping it into a thin bar – this would be the beginning of him creating exquisite jewellery pieces from, what seemed at the time, out of thin air.”

I initially helped my parents with their business by running errands, but curiosity got the better of me to such an extent, that they invested into a jeweller’s bench, and under the watchful guidance of my father, I began my learning in the art of gold jewellery production. I then learnt how to design jewellery using CAD software, but I always felt there was a need to modernise the industry furthermore.

Whilst the industry had almost succumbed to a complete standstill in 2020, I used lockdown to my advantage by learning and experimenting with new processes that I could use to further the quality of the pieces I wanted to produce. This also laid the foundations for DBS Jewellery’s journey to what it has become today.

View DBS Jewellery

Source: DBS Jewellery