F.Hinds Marks 170 Years with New “Giving Confidence” Campaign

01 Jun 2026

F.Hinds is celebrating its 170th anniversary with the launch  of a new brand campaign centred around reassurance, trust and customer confidence.

The independent family jeweller, which was founded in  Paddington in 1856 and now operates 132 F.Hinds and  Chapelle stores across the UK, is using the milestone to  reinforce its heritage as something customers actively benefit from today.

Built around the line, “Giving Confidence”, the campaign  recognises that jewellery purchases are often emotionally  and financially meaningful, and positions F.Hinds’ 170 years  of expertise as providing reassurance customers can rely on, whether they are buying for themselves, gifting or caring  for jewellery over time.

The campaign messaging highlights the role of expert guidance, fair  value and ongoing customer support before, during and after  purchase, helping customers feel confident not only in the piece they  choose, but in the moment they are celebrating.

Creative executions feature authentic customer reactions including  “It’s perfect”, “I’ll wear it forever” and “You know me so well”, each  paired with the line, “170 years of giving confidence”. Time-spanning  imagery has also been incorporated throughout to demonstrate how  F.Hinds has supported generations of customers through milestone  moments over nearly two centuries.

The campaign is rolling out across in-store point-of-sale, window  displays, digital channels, social media and CRM activity, with a  consistent message throughout: that F.Hinds’ heritage is not simply a  legacy to celebrate, but an ongoing benefit to customers today.

Andrew Hinds, Chairman of F.Hinds, said,

“Reaching 170 years in  business is an incredible milestone for our family and for everyone  across F.Hinds. While we’re proud of our heritage, this campaign is  really about what that history means for our customers today Jewellery is often purchased to mark life’s most meaningful moments,  and that brings pressure to make the right choice. We want to reflect the expertise and ongoing care that mean customers have been able  to trust us across generations. ‘Giving Confidence’ perfectly captures what we strive to provide every  day - helping customers feel confident in the pieces they choose and the moments they are celebrating.”

Founded in 1856, F.Hinds is one of the UK’s leading jewellers, but  remains an independent family business, recognised with multiple industry accolades including “Retailer of the Year” at the UK Jewellery  Awards 2023 and “Retail Family Business of the Year” at the Family Business Awards 2023.

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Source: F.Hinds