Final Chance to enter for the Hallmarking Awareness and Learning Online (HALO) Award 2024
02 Oct 2024
Hurry! Applications for the HALO Award 2024 close at the end of this week on Sunday 6th October.
The HALO Award is open to any jeweller selling online, however large or small their business. Previous winners and “Highly Commended” entrants include individual designer makers and multiple retail outlet bespoke jewellers. No matter what size your business is there is a chance to impress the judges if your online customer journey promotes awareness of hallmarking and offers clear, accurate product descriptions.
The HALO Award seeks to improve awareness by encouraging information at the point of purchase online and throughout every jewellery retailer’s social media marketing and websites. The basic entry requirements, beyond the legal requirement of a Dealers notice, are accurate product descriptions and clear information. Beyond that judges are looking for ways in which the jeweller or silversmith has brought attention to the importance of the Hallmark and the reassurance it offers. This could vary from simple information within the product description to innovative use of social media, visible to those researching jewellery items online and at point of purchase online.
Previous HALO winners have demonstrated excellent ways to convey the message such as pop-ups beside each hallmarked product, high visibility information throughout the website, blogs, competitions, social media quizzes, surveys and stories.
The HALO Award for promoting Hallmarking Awareness and Learning Online is sponsored by the British Hallmarking Council (BHC) and National Association of Jewellers (NAJ)
The Award is simple to enter and material can be submitted via links to your website or social media pages. Find out more at www.naj.co.uk/HALO where you can apply online, or request a hard copy form. Apply now before it’s too late and you could be receiving the Award at the prestigious Benevolent Society Ball at Birmingham’s Grand Hotel in Birmingham on Thursday 5th December 2024. You do not need to be an NAJ member to enter for the Award.
Source: British Hallmarking Council