Jewel Ads Announces Second 9-day Online Trade Showcase

22 Apr 2026

Following a successful start to the 2026 trade calendar, Jewel Ads is preparing to open its second Online Trade Showcase of the year on 29 April. The event will run for nine days, offering a 24/7 digital environment designed specifically to give UK retail jewellers a more flexible, efficient way to source new suppliers and services, as well as updates on existing suppliers they work with.

This event is the second of five scheduled showcases for 2026, a strategy designed to provide retailers with a consistent, year-round window into the latest industry trends. By hosting five distinct events, Jewel Ads is breaking away from the traditional, high-pressure model of static two- or three-day physical shows. While the impact of a physical exhibition often vanishes the moment you leave the hall, the Jewel Ads ecosystem keeps working for the retailer; the platform continues to advertise and highlight the suppliers you’ve discovered, ensuring you have a permanent, searchable resource long after the showcase ends.

The April showcase introduces a new visual dimension to the 5 virtual aisles with sideways-scrolling featured sections that profile a supplier who really wants to get noticed. Also, the new news feature in the directory will add another way to capture visitor interest, designed to inspire confidence in the platform's innovative approach to digital sourcing.

Max Ginsberg, founder The Luxe App adds,

"In the jewellery trade, we often talk about 'staying connected,' but Daren Daniels and the team at Jewel Ads are actually making it happen. I’ve been exploring the current online trade show, and I have to say, it’s a must-visit for anyone in the jewellery industry. It has really come such a long way from their first show, and the effort they’ve put into the presentation is clear to see. I’m so genuinely impressed with what they’ve built."

The 9-day duration offers unparalleled convenience for the modern retail professional. Unlike traditional shows that require expensive travel, hotel costs, and significant time away from the shop floor, this extended digital window lets you "browse the aisles" at your own pace. Whether it’s during a quiet moment between customers or from the comfort of home after hours, you can explore without the logistical headache of a weekend sprint, giving you the headspace to make informed buying decisions without the rush.

Key Benefits for Retail Jewellers:

• New Visual Dynamics: Experience sideways-scrolling featured sections that bring a new dimension to digital sourcing.
• Trade News Updates: Stay informed via the new Supplier News feed, featuring the latest promotions and trade insights.
• Flexible Sourcing: Browse immersive digital stands 24/7 over nine days to suit your shop’s schedule.
• AI-Powered Discovery: Use the new AI directory of brandpages to find exactly what you need in seconds.
• Zero Cost, High Value: Access is free for verified trade professionals, offering a premium experience without a travel budget.

Michelle Daniels, co-founder of Jewel Ads, shares,

“The 9-day format is built around the reality of running a retail business. We want to remove the stress of the 'three-day dash.' With our new sideways-scrolling features and live supplier news, we are making the online showcases more engaging and informative than ever, ensuring retailers have the tools they need to thrive all year round.”

Retail jewellers and trade buyers can register for a free visitor account on the Jewel Ads website to gain full access to visitor features in the directory and the showcase, which opens on the 29th.

Visit showcase

Source: Jewel Ads