NAJ News

Jewelcast Strengthens Leadership Team to Support Customers and Invest in the Future of UK Jewellery Manufacturing

22 Jul 2026

SamFelton JewelCastLarge

Jewelcast is delighted to announce two important additions to its leadership team as the business continues to grow, invest in UK manufacturing, and strengthen the support it offers to jewellery retailers, designers and trade customers across the country.

Proudly based in Birmingham's historic Jewellery Quarter, Jewelcast has spent more than 25 years building lasting relationships with customers by delivering high-quality casting and bespoke jewellery manufacturing, backed by exceptional service and dependable turnaround times. As more businesses look for trusted UK manufacturing partners, Jewelcast is continuing to invest in both its people and its production capabilities to ensure customers can rely on the quality, flexibility and expertise they need.

As part of this exciting next chapter, Sam Felton has joined Jewelcast as Director of Business Development. With more than 30 years' experience across the jewellery industry, Sam brings a wealth of knowledge in manufacturing, business development and customer-focused innovation.

Working closely with the team, Sam will lead projects to expand manufacturing capacity, improve production efficiencies and help shape the next stage of Jewelcast's growth. His appointment reinforces the company's commitment to providing the trade with a reliable UK manufacturing partner capable of supporting everything from everyday production to large-scale bespoke projects.

Jewelcast has also promoted Harry Cox to Sales Director. Having already built strong relationships with customers and made a significant contribution to the business, Harry will continue to focus on delivering the personal service and responsive support that Jewelcast is known for. He will work closely with both existing and new customers, helping them find the right manufacturing solutions while ensuring every project receives the care and attention it deserves.

Together, these appointments reflect Jewelcast's belief that long-term success comes from combining manufacturing excellence with genuine customer partnerships.

Sam and Harry join an experienced leadership team alongside Technical Casting Director John Scicluna and Managing Director Karen Murphy. Together, they will guide the next phase of the company's development, with continued investment in people, technology and UK manufacturing, while remaining firmly committed to supporting the British jewellery industry and strengthening the UK's jewellery supply chain.

As Jewelcast continues to expand its manufacturing capabilities, its focus remains unchanged: providing the jewellery trade with exceptional craftsmanship, dependable service and a manufacturing partner customers can trust for the long term.

Sam Felton, Director of Business Development,

"Jewelcast has earned a fantastic reputation for quality, service and technical expertise, so I'm delighted to be joining the business at such an exciting stage of it’s journey.

What really stands out to me is the company's commitment to it’s customers and to British manufacturing. There is a genuine passion here for doing things properly, investing in the future and building lasting partnerships with the trade.

I'm looking forward to working with the team to increase our manufacturing capacity, support our growing customer base and help even more businesses benefit from a trusted UK manufacturing partner.

Jewelcast's investment in the Jewellery Quarter, including the restoration of a beautiful heritage building, also reflects a long-term commitment to both our industry and the local community. As someone who cares deeply about this area's rich manufacturing heritage, I'm proud to be part of a business that is helping to secure it’s future."

Karen Murphy, Managing Director,

"We're incredibly pleased to welcome Sam to the Jewelcast team and to congratulate Harry on his well-deserved promotion.

Both appointments reflect our continued investment in the future of the business and, most importantly, in the service we provide to our customers. Our ambition has always been to be more than a manufacturer—we want to be a trusted partner that our customers know they can rely on, whether they're placing a single bespoke order or managing ongoing production.

As demand for UK manufacturing continues to grow, we're investing in our people, our facilities and our capacity so we can continue delivering the quality, reliability and personal service that have always been at the heart of Jewelcast."

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Source: Jewelcast