Jeweller to Celebrate 45 Years in Leicester, with £2,500 Birthday Giveaway Weekend

06 Nov 2026

It’s double the reason to celebrate at Beaverbrooks Leicester, as the store marks its 45th year in the city, alongside Branch Manager’s 15th anniversary with the family-owned diamond, watch and jewellery retailer.

Beaverbrooks’ Leicester store first opened its doors in Gallowtree Gate, in 1981, before moving to its current location at 48 Shires Walk, Highcross Shopping Centre, in 2008, and is proud to have become a much loved retailer in the area. Branch Manager Jacqui Joynson joined the store in 2011, becoming a recognisable face to customers and valued member of the team.

As part of the celebrations, shoppers who come into the store on Friday 13th to Sunday 15th November 2026 will have a chance to play a game of ‘spin the wheel’, with more than £2,500 worth of prizes to be won, including Beaverbrooks gift cards and Beaverbrooks own-brand jewellery. 

Beaverbrooks Leicester is also offering customers £50 off £250* in-store purchases over the celebratory weekend, as a thank you for customers' continued support.

The Leicester team supports local charity Loros Hospice, which cares for terminally ill patients and their families; with team donations, time-giving and fundraising. It’s part of Beaverbrooks’ long-standing commitment to giving back, with the family-owned jeweller donating over £27.5 million to more than 2,000 charities since the year 2000.

The store showcases a curated selection of Beaverbrooks’ own brand diamond and fine jewellery including its exclusive Beyond Brilliance diamond collection, which features the only diamond cut of its kind in the world, and new Lab Grown Diamond range, alongside jewellery from fashion brands BOSS and Vivienne Westwood.

Through its adjoining TAG Heuer boutique, the store provides access to luxury Swiss watches, alongside stocking esteemed brands including BOSS, GUCCI, Tissot and Raymond Weil.

Jacqui Joynson, Branch manager at Beaverbrooks Leicester, said,

“We’re incredibly proud to have been part of the Leicester community for 45 years, helping local customers celebrate life’s most meaningful moments. Whether it’s finding the perfect engagement ring, choosing a wedding ring or a gift to mark an anniversary, our team of 15 are passionate about delivering exceptional customer service, who make it special for every customer, every time.

“Having been with Beaverbrooks for 15 years myself, it’s wonderful to celebrate this milestone alongside the store’s 45th anniversary in the city. We’ve built such wonderful relationships with our customers over the years, and we look forward to welcoming even more Leicester shoppers through our doors to help them discover beautiful diamonds, jewellery and watches to treasure for years to come.”

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Source: Beaverbrooks