Kit Heath Expands Retail Presence with Strengthened Partnerships and Renewed Growth

04 Aug 2025

The retail landscape has shifted significantly in recent years. For wholesale jewellery brands, a key challenge is visibility, particularly in regions where traditional retail presence has declined. With fewer independent jewellers on the high street, maintaining a strong in-store presence is critical.

Katie Nickell, Kit Heath Co-founder and Creative Director, explains,

“Jewellery is a tactile purchase. While customers enjoy browsing online, the physical retail experience; seeing, touching, and trying on the piece remains irreplaceable.”

Kit Heath continues to thrive with independent jewellers across the UK, but the opportunity now lies in expanding coverage through strengthened retail partnerships and increased regional availability. That momentum is already building.

TH Baker and David Christopher Return to Kit Heath

We are proud to welcome two of the UK’s most respected names in jewellery retail, TH Baker and David Christopher, back to Kit Heath. These new listings signal a significant step forward as we re-engage with trusted partners to extend our presence in key areas. Their confidence in the brand reflects the strength of our product offering and our shared commitment to quality and customer experience.

Meeting Demand with Design, Craftsmanship and Value

Today’s customer expects more from their jewellery, timeless design, quality craftsmanship, and a sense of luxury without the high-ticket price. Kit Heath is designed to deliver just that.

Our premium sterling silver collections bridge the gap between affordability and elegance, offering a compelling alternative to lightweight 9ct gold pieces. With award-winning British design, a luxury finish, and accessible price points, Kit Heath redefines modern silver jewellery.

Nickell explains,

“The Kit Heath brand is in a unique position. With the price of gold continuing to rise, the value of well-crafted sterling silver has never been more apparent. At the same price point you might get a lightweight piece in 9ct gold, whereas we offer a beautifully substantial piece that speaks to both quality and style, and our retailers are seeing the results in increased silver sales.”

Why Kit Heath?

• Mid-market sweet spot – Premium silver jewellery at an accessible price
• Strong margin potential – Exceptional value for retailers and customers alike
• Award-winning design – Distinctive collections that build loyalty and repeat business
• Retail-ready – Branded POS, luxury packaging, and full marketing support

Building on Success with Dedicated New Business Focus

To drive growth and support future retail collaborations, Kit Heath has appointed long-standing Agent Ashley Westall as New Business Brand Ambassador.

Nickell continues,

“Ashley has been a valued member of the Kit Heath team for over a decade. In her additional new role, she’ll be instrumental in identifying new opportunities, engaging with key retail partners, and building lasting relationships that help bring Kit Heath to more customers, nationwide.”

Kit Heath’s strategic approach to new business is already producing results, with TH Baker and David Christopher leading the way in welcoming Kit Heath back to their stores. With strong momentum and a clear focus, Kit Heath is set to grow its footprint and deliver even more value to retailers and customers alike.

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Source: Kit Heath