Luis & Freya – a marriage of creativity, personalisation and emotion

02 Aug 2022

A new brand has arrived on the UK shores. Made in Germany and hallmarked in Edinburgh, Luis and Freya captures two strong jewellery themes: contemporary expression and emotional connection.

Unveiled at Inhorgenta in Munich this Spring and launched in the UK this Summer, Luis & Freya is a fine jewellery brand (part of the Bering Watch Group) that combines fantastic German quality with intricate attention to detail, on-trend personalisation and fashion-led modern styling. It also comes with its own particular point of difference – each piece can be described as three-dimensional, wearable art.

United by 3-D technology and delicate craftsmanship, the brand comprises two distinct lines: the Love Letter Collection and the Modern Art Collection. Each unique piece is first made using 3D printing and then processed, refined and completed by hand – 20 complex, individual steps.

LOVE-LETTER COLLECTION – “the jewellery that puts love into words”

Customers can express their love by personalising Luis & Freya jewellery with a message close to their hearts. The names of children or loved ones; a special date; a message of love; a motto – anything is possible. The result – a piece of fantastic, romantic, one-of-a-kind jewellery. Available in rhodium-plated silver, 14ct or 18ct gold and platinum on request. Diamonds can be set according to customer wishes.

Via the Luis & Freya website (www.luis-freya.com), customers can design their own Love Letter ring, pendant, bracelet, or earrings... either on their own or together with the jewellery retailer. “The on-line considerator’s software produces the vision in real-time, and the finished piece will be sent to the customer’s trusted local retailer – found via the store locater – who will then have gained a new customer,“ explains Jan-Christian Bostelmann of deutscheCraft, which distributes Luis & Freya in the UK.

MODERN-ART COLLECTION – "the piece of jewellery that completes form"

Modern shapes and patterns shine in a new, previously unseen dimension in this collection that will see new pieces added every two months. Expressive and elegant creations that redefine form and space. This is a new way to wear jewellery with personality. Available in rhodium-plated silver, 14ct or 18ct gold. As in the case of the Love-Letter Collection, diamonds can be set if desired.

Strong, dramatic and distinctive pieces feature three-dimensional wave structures, heart forms, cut-out designs, plays on texture and ultra tactile details such as clusters of tiny spheres and pavé set diamonds. This is definitely jewellery for the individual.

Across the two collections, retail prices range from £300 to around £8,000 for the chunkier pieces, while the Luis & Freya collections are supported with quality packaging, display and beautiful promotional images.

A unique item that tells its own story. Personal. Close. Memorable. Unmistakable.

Visit Luis & Freya

Source: Luis & Freya