NAJ Award Winner Interviews - Saunders & Pughe

18 Jul 2022

With their NAJ Award sitting pride of place in their store, Designer-Retailer of the Year winners Saunders & Pughe discusses that winning feeling.

1. What prompted you to nominate your business?

We were encouraged to nominate our business by a trade colleague.

2. What does winning the awards mean to you, your team and your business?

The award has been a wonderful boost for our team, recognition of all of the hard work and expertise that they pass onto our customers every day.

3. Do you intend to promote your win in any way – ie via social media, announcement on your website, window display, local press… so that your customers are aware?

We have communicated the news of our award through facebook and Instagram. The award itself is in a display case in our shop, we are using the logo on our email footer and within our displays. We’ve had some lovely cards and messages from customers and industry colleagues congratulating us and a lovely piece in our local newspaper.

4. Is this the first time that you have won an award (either trade or consumer-focused) or is it the most recent of many?

We do have some other ‘feathers in our cap’, but it's been a while, we have not been very proactive in this area, but after the great feedback we have received, we may go for it again!

5. Do you intend to enter again next year?

Yes, I think we will!

6. What plans do you have for the business for the remainder of 2022?

We plan to bask in the glory of winning the Designer-Retailer of The Year 2022 for the rest of the year and, of course, continue to deliver excellent service and beautiful products!

Visit Saunders & Pughe

Check out the other winners from the NAJ Awards 2022

Source: National Association of Jewellers