NAJ Members Look Forward to the Buzz of Autumn Fair
19 Aug 2021

Autumn Fair, the leading marketplace for home, gift, jewellery, and fashion, taking place from the 5th – 8th September at NEC Birmingham, will showcase a stunning array of National Association of Jewellers’ (NAJ) members keen to take advantage of the excitement for physical shows, face to face business, and new product inspiration.
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Lindsey Straughton, Head of Communications & Industry Liaison, National Association of Jewellers says,
“I’m delighted to see trade fairs firmly back in the diary! The buzz of events is like no other and I’m looking forward to seeing our member brands and retailers at Autumn Fair as they strive forward to engage, network, and do business face to face.”
Julie Driscoll, Managing Director Retail, Fashion & Digital Marketing, Hyve Group plc adds,“
If the last year showed us anything beneficial it is how much people and businesses have missed face to face networking and it has given the industry a fresh appetite for physical shows. After the initial appeal of online meetings faded, the reality hit home that nothing quite beats the excitement and anticipation of entering a show bursting with inspiring products, and of walking up to a stand and seeing, touching, and experiencing beautiful designs in your hands.
"When you spend the day at a trade show you feel part of a community, you meet new brands and designers creating incredible things, you re-connect with people who run established and successful businesses, you explore and discover and come away with a renewed energy and excitement for the forthcoming season. I can’t wait to walk the show floor again and look forward to seeing our wonderful NAJ members again.”
Located in Hall 7, NAJ members include Siren Silver who are keen return to face-to-face shows. Caroline Scott from Siren Silver says,
“At Siren Silver we are so excited to be exhibiting at Autumn Fair, seeing our customers face to face and showing them our beautiful new jewellery ranges. We will be showing rough gemstones set in sterling silver as well as some special delicately faceted strings of beads and fantastic quality labradorite and rainbow moonstone rings, all stones selected before lockdown in India.”
Visitors will also discover the sparkling new collections from West Dorset based husband and wife team Reeves & Reeves. Their setting, surrounded by beautiful gardens, beaches, horses, wildlife, and countryside is a strong influence on their style, and their backgrounds in the fashion world and a love of travel also shine through. Quality is crucial to Reeves & Reeves. All silver is Assay Assured, and hall-marked when required, and gold is 18 carat gold vermeil. All precious stones are real and pearls are genuine cultured pearls.

Images: top left, Lido Pearls. Bottom left, Reeves and Reeves. Right, Siren Silver.
Other member brands to look out for include
Amber Hall Jewellery, a well-established family run company specialising in Baltic Amber jewellery and other semi-precious stones such as Turquoise and Amethyst.
Lido Pearls is specialist collection of pearl jewellery that bridges the gap between fashion and classic design. The emphasis is always to use the highest quality cultured freshwater, Edison & Tahitian Pearls and to offer designs that will appeal to all ages and budgets. A comprehensive collection of bridal jewellery from inexpensive delicate single rows & pendants, statement necklaces & multi-row collars featuring cubic zirconia & gemstones, is also available.
Midhaven have been sourcing exciting jewellery lines from around the world since 1983. Its popular silver jewellery comes in an eclectic range of contemporary, cute, and classic designs. Tribal Steel by Midhaven is the leading brand for men’s and women’s leather and stainless steel bracelets in the UK. Tribal Sports bracelets are made of stylish, hardwearing rope, metal or leather and are designed for those with the love of the outdoors or an active lifestyle. Tribal Silver Mascots are a very clever interchangeable clasp/charm concept made in Sterling Silver.
Silver Jewellery Cavern Wholesale, an independent family run business based in Cornwall will showcase its beautiful 925 silver jewellery and Italian chains together with Blue Opal, Amber and Gemstone Jewellery Collections. Silver Jewellery Cavern create many of their own unique designs combining silver workmanship together with the finest crystals.
Kali Ma Designs has been in the jewellery trade for over 25 years, based in South Devon and are proud to carry one of the largest and most diverse selections and ranges of Sterling silver jewellery in the UK.
Autumn Fair returns to the NEC Birmingham on 5th – 8th September 2021. Visit www.autumnfair.com for more information and to register to attend.
Register for Autumn Fair
Source: Hyve Group