New Pursuit Enhancements Include Home Delivery Links
27 Jan 2022
Technology market leader’s Pursuit announces a range of new facilities to enhance the efficiency of online sales handling. The latest developments also cover repairs, together with instant stock look-up of rings suitable for resizing.
Each of the updates benefits from the live, seamless multi-way connections between the Pursuit system’s sales, stock monitoring and overall management functions.
The online sales add-ins comprise automated text messaging to customers, direct booking links to home delivery services and a stock sourcing function for multiple-shop jewellers.
The online sales texting feature automatically messages the purchaser when a click-and-collect order is ready. Beyond web sales, the new texting facilities also inform customers when repairs and special-order items are available for collection.
Pursuit’s new online orders delivery feature provides a direct link for creating a shipping note for either the UPS or DPD home delivery service.
The new web sales stock location update is designed for multiple-shop businesses. In helping to prevent delayed delivery to the customer, it takes advantage of Pursuit’s fully integrated all-locations stock management function.
Where an item is in stock at a branch shop but is not held in the headquarters warehouse, its location is automatically identified, and its transfer initiated. When necessary, the same feature also handles a stock transfer from one branch to another to fulfil a click-and-collect order.
The Pursuit system’s central stock records relating to rings enables cross-searching according to criteria including size, setting, stones, price-point and – in a multi-branch business – stock location. A newly introduced feature expands this by identifying a ring of a particular style which is suitable for resizing.
Utilising existing stock obviously avoids having to place a special order with the supplier and potentially delaying the sale to the customer.
Mike Burns, Managing Director, Pursuit Software, says,
“Our overarching purpose is to help optimise the efficiency of every aspect of a jewellery business.
"The development of our latest refinements stems from a combination of our own market research and feedback from members of our user community. They are provided free to existing users of our systems as all part of the service – and incorporated as standard in system installations provided to jewellers who switch to Pursuit.
“One of the many virtues of our software platform is that it has the built-in capacity for seamless and unlimited expansion. This enables us to keep pace with new and emerging needs.
“The new website features obviously reflect the move to selling online by many of our system users to supplement shop sales. Whilst the trend to web trading was accelerating before the pandemic, triggered by successive High Street lockdowns it has become a strategic imperative.”
Mike Burns ends,
“Over the past year we gained a record number of new users. The momentum is continuing. Even the most traditional jewellers are now accepting that the future is digital – backed by efficient support to ensure successful transition from the way they did business before.”
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Source: Pursuit