Pursuit Customers Report Positive Festive Sales as Supplier Enhances Services for Retailers in 2024

16 Jan 2024

Pursuit, a leading EPoS software and solutions expert for the jewellery trade, has gathered positive feedback from its retail customers in the wake of the Christmas period, with many noting the success of Pursuit tools, such as PursuitPay, its text messaging service and integrations with software providers such as HubSpot.

Independent and multiple retailers within the Pursuit portfolio of clients reported increased sales and boosted footfall in the weeks leading up to Christmas Day and in the interim between Christmas and New Year.

Pursuit Director Mike Burns said,

“The last 12 months have been challenging for our customers due to the ongoing cost of living crisis, high utility bills, business rates and uneven footfall. However, the feedback we are receiving about Christmas performance suggests there are many reasons to be positive as we move into Q1 2024. We are focusing on this upbeat momentum by forging ahead with new enhancements, tools, and integrations to give our retail partners the edge.”

This festive season marked the first significant winter sales period for the Pursuit integrated payments service, also known as PursuitPay. The business will now continue to build upon its PursuitPay capabilities by adding a ‘Pay-by-Link’ option for sales, deposits and repairs, thereby creating a more seamless, flexible and secure payment journey between retailers and their end consumers, with the added benefit of improving cash flow.

In 2024, Pursuit will also launch the most technologically advanced customer repairs system incorporating ‘Pay by Link’ for retail jewellers, allowing independents to grow this side of their businesses with confidence. The supplier is also doubling down on its commitment to ‘integration’ – whether that’s creating new links between its EPoS software and third-party platforms, building bridges between retailers’ websites and physical premises, or supporting retailers with their community-building, retention, and loyalty initiatives.

Burns continued,

“We’ve developed an unparalleled repairs system to assist retailers in structuring and managing their repairs services in a way that benefits staff, reduces inefficiencies, and keeps customers informed. It’s going to change the way many of our existing clients do business for the better, which is something we are hugely excited about. We will soon start offering demonstrations for anyone who wants to take their repairs offering to the next level.”

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Source: Pursuit