NAJ News

Shakti Ellenwood Precious Jewellery Certifies As a B Corporation

27 Jan 2022

Jessamine ruby slice ring made with 18ct Fairtrade gold

Artisanal goldsmith Shakti Ellenwood announced her certification as a B Corporation (or B Corp), joining a growing group of companies reinventing business by pursuing purpose as well as profit.

Shakti Ellenwood Precious Jewellery has been certified by B Lab, the not-for-profit behind the B Corp movement, as having met the rigourous social and environmental standards representing her commitment to goals beyond profit. This landmark achievement highlights Shakti's desire to use business as a force for good.

Shakti says,

 "I am delighted to be the first artisanal goldsmith in the UK (fourth jewellery brand) to have become a B Corp, and I am particularly proud of my exceptionally high score of 113.7.  

 This achievement was made possible by previous steps she had taken to become a more ethical business, such as: 

  • The sole use of 18ct Fairtrade gold in her designs.
  • The sourcing of ethical sapphires and use of CanadaMark diamonds
  • The Giving Back Project, set up in 2015, sees Shakti donate over 2% of sales to social and environmental causes.
  • 1% for the Planet membership (https://www.onepercentfortheplanet.org)
  • A neutral carbon footprint.

 "It has always been vital to me to create handcrafted jewellery that cares for our planet and its inhabitants while giving back to underprivileged communities."

 View Shakti Ellenwood Precious Jewellery

View Shakti Ellenwood's B Corp Certification

Source: Shakti Ellenwood Precious Jewellery