Shine with the Goldsmiths’ Centre: A Four-Month Training Programme for Emerging Jewellery and Silversmithing Businesses

23 Apr 2025

The Goldsmiths’ Centre, located near London’s jewellery quarter, is offering early career jewellery and silversmithing designer-makers the chance to participate in Shine 2025. This free, four-month programme will support up to 10 participants, offering expert guidance on how to effectively present, sell, and showcase a new collection online and in person.

Shine 2025 is designed specifically for makers in the first five years of their business journey. Participants will gain valuable insights through live webinars, self-paced learning modules, and practical assignments. They will learn how to confidently talk about their work, capture it through photography and video, master both online and in-person sales strategies, and learn how to price and prepare collections for exhibiting at selling events. Participants will also have the chance to showcase their creations through the Goldsmiths’ Centre’s online shop and other platforms, culminating in a live pop-up selling event in September 2025.

Past Shine alumni, including Xinyin Chen, William Sharp, Kumiko Kihara, Poppy Norton, Caitlin Murphy, Makila Nsika and Cameron and Breen, have gone on to make notable strides in the jewellery and silversmithing industry. Many have secured prestigious commissions, awards, and opportunities, including showcasing their work at the renowned Goldsmiths’ Fair at Goldsmiths’ Hall.

Morvarid Alavifard, Shine 2024 participant and multi-disciplinary artist and silversmith, shares,

“Shine is the best way to find your audience, to market yourself and to explain your practice better to others. I would encourage others to get out there, show yourself and have confidence. Everyone at the Goldsmiths’ Centre and the other Shine participants are here to help you step outside of our comfort zone.”

Charlotte Dew, Head of Public Programmes at the Goldsmiths’ Centre, highlights the programme’s value,

“Presenting and selling your work and business can be a daunting experience. Through Shine the Goldsmiths’ Centre team is pleased to support ambitious emerging makers to take this step in a supportive environment and develop their skills. Each year we look forward to working closely with a talented cohort of creatives, who are keen to learn. At the end of the programme their increased confidence is exciting to behold.”

Applications will be carefully assessed by a panel of internal and external experts, with a focus on the quality, presentation, and narrative of each collection. Applications close on Monday 20 May 2025 at 5pm.

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Source: Goldsmiths' Centre