Spring Fair Unveils The Style Atelier 2026 Programme: Four Days of Fashion Insight Hosted by Caryn Franklin MBE
13 Jan 2026
Spring Fair, the UK’s definitive marketplace for Home, Gift and Fashion, today reveals the full 2026 content programme for The Style Atelier, its fashion-forward stage dedicated to creativity, craft and commercial inspiration. The Style Atelier will bring together trend leaders, stylists, buyers and retail innovators for four days of future-focused insight, live demonstrations and transformative fashion storytelling at the NEC Birmingham from 1-4 February 2026. Set within the newly reimagined Fashion at Spring Fair destination, The Style Atelier forms part of the show’s bold creative direction, Retail Alchemists - Masters of the Mix, which spotlights the people shaping the future of retail through originality, intelligence and imagination.
At the heart of this vibrant stage is its host, Caryn Franklin MBE, renowned fashion commentator, broadcaster and pioneer of ethical, responsible and identity-driven creativity. With a career spanning four decades and a voice that has helped shape the cultural conversation around fashion, Franklin will guide audiences through an inspiring programme of trend exploration, expert masterclasses and candid conversations with industry leaders. Designed as an immersive, fashion-first environment, The Style Atelier invites modern makers, brands and buyers to connect, question and reimagine what fashion retail can be in 2026 and beyond.
The Style Atelier Programme Highlights
Across all four days, Caryn Franklin MBE will lead visitors through an inspiring line-up of fashion intelligence, creative exploration and commercial insight. Each session has been curated to help brands and buyers decode trends, sharpen storytelling and elevate the craft of retail in 2026.
Sunday 1 February
12:30 – 13:15 The Future of Fashion
The Style Atelier opens with an energising look ahead at the ideas, innovations and cultural shifts redefining the fashion landscape. Tiffany Hill, Founder Trend Suite sets the stage for four days of exploration, examining how creativity, identity and responsible design are shaping tomorrow’s retail environment. This forward-looking session invites buyers and brands to consider what the future of fashion could, and should, look like as they prepare for the seasons ahead.
Live Fashion Campaign: The Shoot That Stops the Show
Returning multiple times across the show, Live Fashion Campaign: The Shoot That Stops the Show transforms The Style Atelier into a fully immersive, fashion-in-motion experience. Led by Fashion Stylist Rebekah Roy and Paul Swaby, Director at Cult of Fashion, the stage becomes a live set where brand storytelling unfolds in real time. Models become moving storyboards, styling decisions are made at speed and the narrative builds moment by moment as a complete campaign photoshoot is captured live. Part runway, part flash-mob and part behind-the-lens theatre, this is fashion in its rawest, most electric form. For visitors used to seeing campaigns only once they’re polished and published, this is a rare opportunity to witness the creative chaos, collaboration and instinct that happens before the final image ever exists. Each live session showcases a different Spring Fair exhibitor, offering a fresh perspective on brand identity, visual storytelling and commercial creativity every time.
Featured Live Campaign Sessions
Sunday 1 February
11:30 – Indonesia Pavilion (exhibitor profile to be announced)
15:30 – Nova of London (Part One)
Monday 2 February
11:30 – Lighthouse Clothing
15:30 – Luxtyle
Tuesday 3 February
11:30 – Soul Sita
15:30 – Nova of London (Part Two)
Monday 2 February
12:30 – 13:15 From Lookbook to Basket: The Trends, The Edit, The Sale
On day two, stylist Rebekah Roy joins Caryn Franklin to deconstruct how trends move from inspiration to sell-through. This dynamic live session blends creative instinct with commercial strategy, showing how editorial vision becomes retailers’ most powerful tool. Expect spontaneous styling, expert analysis and practical takeaways on turning seasonal ideas into compelling edits that resonate with shoppers right now.
14:30 – 15:15 Buyer in Focus: A Conversation with Anthropologie Europe
Gill McCulloch, Buying Director at Anthropologie Europe, joins Caryn Franklin on The Style Atelier stage for an exclusive in-conversation session. Drawing on her experience shaping one of fashion retail’s most distinctive global brands, McCulloch will share insight into the mindset of the modern buyer, how creativity and commerciality intersect, and what truly resonates with today’s conscious, design-led consumer.
Tuesday 3 February
12:30 - 13:15 The New Fashion Economy: Ethics, Leadership & Change
Monday at the Style Atelier is anchored by a powerful conversation that challenges fashion to rethink its foundations. Led by Caryn Franklin, this session brings together Helena Mansell-Stopher, CEO of Products of Change, Tiffany Moore, Owner Renes Fashion and Annabel Thomas, Chief Revenue Officer ACS Clothing, for an unflinching exploration of what meaningful progress in fashion truly looks like. Rather than tweaking old systems, the discussion confronts the need for new models of leadership, ethical frameworks and creative accountability that can redefine fashion’s impact. Visitors will leave with a clearer understanding of the cultural, commercial and environmental forces reshaping the industry, and the role they can play in driving purposeful change.
14:30-15:15 Disrupting the Aisle: Why Tesco’s F&F Fashion Is Winning the Style Conversation
One of the most anticipated sessions of the programme sees Beth Williams-Jones, Group Clothing Director at Tesco, take to stage alongside Lauretta Roberts, Co-founder, CEO and Editor-in-Chief of TheIndustry.fashion, for a dynamic keynote interview exploring the evolution of Tesco’s F&F fashion brand. Once viewed simply as accessible everyday clothing, F&F has emerged as a major fashion success story, redefining high street relevance, mastering trend agility and proving that innovation doesn’t belong exclusively to luxury. From fast-moving seasonal edits and standout viral moments to creative partnerships and culturally resonant campaigns, F&F is reshaping expectations of what mass-market fashion can achieve. In this energetic and insightful conversation, Williams-Jones shares how F&F balances commercial intelligence with creative instinct, how the team identifies emerging trends and hero products at speed, and why collaborative storytelling is unlocking a new era of brand relevance. Together with Roberts, she examines the democratisation of style, shifting consumer culture and the surprising places where fashion influence is now being born. A smart, forward-thinking session on reinvention, accessibility and the power of scale, and a compelling reminder that the next big fashion conversation may come from where nobody expected.
Tuesday 4 February
As Spring Fair draws to a close, the Style Atelier remains a vibrant hub of trend-led discovery and industry dialogue. Guided by Caryn Franklin MBE, the final day invites visitors to reflect on the ideas, insights and creative strategies explored throughout the programme, and to understand how these can be applied to the seasons ahead. It’s an opportunity for buyers and brands to consolidate their learnings, refine their direction for 2026, and leave with renewed inspiration and commercial confidence.
With the full programme now revealed, visitors can start planning the sessions that will shape their week at the show. View the full content programme
View Spring Fair
Source: Spring Fair