The National Association of Jewellers: Supporting the Jewellery Industry and Pure London
14 Jul 2022

The National Association of Jewellers (NAJ) provides support and a voice for the whole jewellery sector. Shaping professional excellence for more than 2300 member businesses, the NAJ has a legacy extending over 150 years, helping members be fit for the future.
From the 17th to 19th of July, the NAJ will support members at Pure London, a leading trade fashion buying event, representing jewellery, womenswear, footwear, accessories, and young fashion. Through the Association’s close partnership with the exhibition organisers, Hyve Group, NAJ members could receive up to 5% off exhibition floorspace at the event and similar discounts for both Spring and Autumn Fair.
Lindsey Straughton, Head of Communications and Industry Liaison at the NAJ, will be at the event to talk to members, see the latest trends and be on hand to answer all Association questions.
Lindsey states, “it’s wonderful to see Pure London back on the trade show calendar. We’re excited to see visiting and exhibiting NAJ members and informs attendees on the many benefits NAJ membership can bring to a business.
“One such benefit is Created in the UK, a new mark that sits alongside the traditional hallmark, identifying the UK provenance of jewellery or silverware. The scheme is now free to sign up for NAJ members and is a great way to champion UK design and manufacturing.”
Gloria Sandrucci, Event Director for Pure London comments,
“We are so excited to return to Olympia this weekend and finally bring Fashion and Jewellery together in such a beautiful venue in central London. It has been the most extraordinary two years and Pure London has been sorely missed by so many. It’s the home of jewellery and the home of fashion and we are back to serve our industry offering a platform for global brands and designers.
“At Pure Jewel visitors will be able to find a highly curated and selected line-up of fine jewellery collections that complement the fashion jewellery offering and I’m so looking forward to celebrating the enduring connection between fashion and jewellery.”
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Source: The National Association of Jewellers (NAJ)