Why the NAJ Continues to Support Spring Fair

21 Jan 2026

The National Association of Jewellers (NAJ) has a long-standing relationship with Spring Fair – and for good reason. As the UK’s first major trade event of the year, it delivers real value for both retailers and suppliers. Here’s why it remains a key date in the jewellery calendar.

The UK’s first major spring trade event

Spring Fair sets the tone for the year ahead. For retailers, it means access to the broadest possible range of products in one place. For exhibitors, it delivers a large, engaged buying audience from day one. Being first also means spotting the trends that will shape the next 12 months – including how the Pantone Colour of the Year shows up across jewellery collections.

Exclusive exhibitor discounts for NAJ members

NAJ members of six months or more benefit from approximately 5% off stand space when exhibiting at Spring or Autumn Fair. This partnership allows us to give something tangible back to members, helping reduce costs while maximising exposure at one of the UK’s biggest trade shows.

More than just jewellery

Spring Fair is the UK’s most diverse wholesale marketplace. Jewellery isn’t sold exclusively through jewellers, and reaching other retail sectors can be challenging. Spring Fair opens the door to department stores, gift retailers, fashion buyers and lifestyle specialists, helping exhibitors broaden their customer base and unlock new opportunities.

Easy access for UK and international buyers

Located in Birmingham, Spring Fair is easily accessible for buyers from across the UK, with excellent road and rail links making day trips viable. For international visitors, Birmingham Airport sits right on the doorstep, just a two-minute air-rail transfer away, making the show equally attractive to overseas buyers.

A growing Fashion jewellery line-up for 2026

The Fashion strand continues to grow, with an increased number and diversity of UK and international brands exhibiting in 2026. This includes a welcome rise in NAJ member exhibitors, offering buyers even more choice and fresh design perspectives.

The NAJ: here to support you

Spring Fair allows the NAJ team to be visible, accessible and hands-on. We’re there to support existing members, welcome new ones, and spend time with exhibitors to better understand their businesses and challenges. We also actively promote NAJ exhibitors across our social channels, directing buyers straight to your stand.

Visit us on Stand 2L50 (Hall 2) to discuss membership, education, compliance and marketing support.

Across the four days, we’ll also be joined by expert partners, including TH March (insurance), National Business Register (IP protection), and Hooper & Co (international trade advice).

Insight, inspiration and learning

Spring Fair is about more than buying and selling. Visitors can access a packed programme of masterclasses, retail talks and trend briefings, offering practical insight and fresh inspiration.

And for even more industry insight, pick up a free copy of The Jeweller magazine from the NAJ stand.

Get more from your membership

Finally, let the NAJ team help you make the most of your visit – whether that’s finding the right exhibitor, making introductions, or ensuring you’re fully benefiting from your membership.

Spring Fair is also your opportunity to speak with us about our representation work, professional standards, education and training support, and to ensure you’re accessing everything the NAJ has to offer.

We look forward to welcoming you on Stand 2L50.

Book your Spring Fair tickets

Source: NAJ