Wylde Jewellers Launches Year-Long 40th Anniversary Celebration: Never Ending Stories

15 Sep 2026

Independent jeweller Wylde Jewellers has announced the launch of Never Ending Stories, a year-long celebration marking 40 years since founder and master jeweller Nicholas Wylde opened his first shop in Bath in 1987. 

Beginning this weekend and leading up to the special day on 12 September 2027, the anniversary will explore the people, craftsmanship, jewellery and defining moments that have shaped the independent business over the past four decades, while also looking towards its future. 

At the heart of the campaign is a simple idea: the story of a piece of jewellery rarely ends when it leaves the workshop. 

From engagement rings and wedding bands to anniversary gifts, bespoke commissions and inherited pieces, jewellery becomes intertwined with the lives of the people who wear it. Many pieces created by Wylde decades ago have since returned to its workshops to be restored, remodelled or reimagined for another generation. 

It is this continuity that inspired Never Ending Stories. 

Nicholas himself said,

“Over the last forty years, I’ve had the privilege of creating jewellery for some of the most important moments in people’s lives. I’ve seen pieces I made decades ago return to our workshops, met children and grandchildren of clients I first knew many years before, and watched jewellery become part of families. 

“For me, forty years isn’t simply about the passing of time. It represents thousands of stories intertwined with our own. And there are still so many more to tell.”  

Since opening its original Bath shop, Wylde Jewellers has grown to encompass stores and on-site workshops in both Bath and Clifton, Bristol, with designers, goldsmiths, setters and specialists working across the business.  

The four decades have also seen Wylde embrace new technology and techniques while maintaining a strong commitment to traditional jewellery craftsmanship and personal service. Among the milestones has been the creation of the brand’s own patented diamond cut, the Wylde Flower Diamond®, developed by Nicholas Wylde and exclusive to the jeweller. 

The anniversary campaign will be shaped around three themes: Past. Present. Possibility.  

Past will revisit archive designs, jewellery, people and moments that have helped shape Wylde since 1987. 

Present will celebrate the work taking place within the business today, from bespoke commissions and remodelling to the jewellery being designed, set and finished within its workshops. 

Possibility will look ahead to the pieces yet to be imagined, future heirlooms, new generations of clients and the next chapter of the independent jeweller’s story. 

View 40 Years of Wylde Jewellers

Source: Wylde Jewellers