Wylde Jewellers Proudly Supports Miss Bath Finalist at Miss Great Britain Finals, Raising Alopecia Awareness

24 Oct 2025

Wylde Jewellers are honoured to have sponsored Nell Dougherty, Miss Bath Great Britain 2025, as she took the stage at the Miss Great Britain Finals, held at Athena in Leicester on Friday 17th October.

Nell entered the competition to spotlight alopecia — a condition she and her twin sister have lived with since childhood — and to raise funds and awareness for the Little Princess Trust, a charity providing wigs to children and young people experiencing hair loss.

As her official sponsor, Wylde Jewellers collaborated with Heart In Diamond, the global specialist in growing diamonds from a variety of carbon sources, to create a deeply personal blue diamond from hair donated by Nell and her family. This diamond was incorporated into a bespoke, handcrafted headpiece designed exclusively for Nell in the jeweller’s Bath workshop.

The piece embodied strength, connection and redefining beauty — values Nell spoke about in her interview with The Bath Magazine.

“Walking out in front of an audience without a wig will definitely spark some butterflies, but I’m excited nevertheless to use the stage as an opportunity to grow in confidence and shine a light on alopecia.”

“Having experienced hair loss throughout my life and noticed a significant lack of representation in the media, I wanted to challenge beauty standards, share my story, and empower others with visible differences.”

Although Nell did not take the crown this year, she represented Bath with pride and grace — shining a spotlight on resilience, confidence, and redefining beauty standards.

Wylde Jewellers extends heartfelt congratulations to Nell for her remarkable achievement and is honoured to have supported her in celebrating beauty without boundaries.

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Source: Wylde Jewellers