Check out the list of current NAJ Endorsed education and training courses. More courses are being accredited and approved.
Virada
Inspirational Learning for Sales and Leadership
Virada is a provider of sales, service and leadership training for the jewellery and luxury industry. Their research into what creates top sales performers in the jewellery industry is unique, as are their multi-award-winning programmes. Virada has created pioneering and practical solutions that work for today, whether it’s for a small family business, a high street, or a global brand.
Virada brings two award-winning business programmes to the NAJ Endorsed platform.
Inspirational Selling
For anyone who sells: top performers, the experienced and new starters. All the team will benefit. This training focuses on:
- Buying psychology and mindsets for sales success.
- Creating trust; managing and focusing conversations.
- Building desire and effortlessly guiding buying decisions.
- Overcoming objections and building commitment.
This inspiring, practical training builds expertise in how to successfully manage sales conversations, build customer loyalty and increase sales. Available via on-demand 24/7 access, personalised coaching, webinar or classroom.
View course
The Inspirational Manager
For anyone who leads or manages others: Owners, shop managers and assistants. This training focuses on:
- How to lead, manage and inspire today’s teams.
- Building people’s motivation, confidence and commitment.
- Mastering feedback and powerful coaching approaches.
- Ways to increase people’s skills, productivity and results.
This insightful training is focused on the real world of managing people in the jewellery industry. It builds the confidence and skill needed to inspire and develop the team.. Available via on-demand 24/7 access, personalised coaching, webinar or classroom.
View course
The Watch Scholar
The Science of Authentication and Valuation
Founded in 2024 by Adrian Hailwood, The Watch Scholar exists to address the lack of watch-related education and training available to the secondary market and associated activities. Based on over thirty years in the Watch Industry and thirteen years teaching about watches, The Watch Scholar offers courses on Authentication and Valuation as well as consulting on Authentication to national and international organisations. Adrian is a Specialist Registered Valuer and the NAJ’s representative to the BSI Horological Committee and Head of Delegation to the ISO.
The Watch Scholar provide a 10% discount to NAJ and IRV members.
Watch Authentication: Identifying Fake, Franken & Customised Watches
This practical course allows participants to inspect, open and analyse fake and altered watches, helping them to:
- Recognise counterfeit and “franken” builds
- Understand the impact of customisation on integrity and value
- Develop a confident eye for authenticity
View course
Watch Valuation: A Detailed Guide to Valuing Watches
This course supports professionals in navigating the complexities of accurate watch valuation, including:
- Assessing condition and provenance
- Interpreting market data
- Making informed valuation decisions that minimise risk and protect revenue and reputation
View course
At The Bench
A Creative Foundation for Jewellers
At The Bench was founded by Andrew Berry over 15 years ago, when online training was in its infancy. During this time At The Bench has grown into Europe’s leading online jewellery education platform with students in over 60 countries around the world and over 37,000 members.
At The Bench’s Jewellery Diploma provides an accessible yet comprehensive introduction to jewellery craftsmanship. Over the course of a year, students learn the essential technical skills needed to transform creative ideas into finished pieces.
The course combines:
- Close-up video instruction
- Structured projects and guided practice
- Online support from experienced tutors
Learners can work flexibly while gaining the hands-on experience required to build confidence at the bench and advance their craft.
Discover the At The Bench Jewellery Diploma
GemIntro
Discover the World of Gemstones
Spark your passion for gems with GemIntro, the essential introduction to gemmology from the Gemmological Association of Great Britain (Gem-A). Our online course enables you to study at your own pace and is perfect for:
- Aspiring jewellery and gem professionals
- Gem enthusiasts and collectors
- Anyone curious about gemstones
Learn over 11 lessons through 30+ videos:
- A solid introduction to gemmology - Ofqual Level 2 Award
- Confidence to buy and work with gemstones
- Understanding of gem identification and key characteristics
- Insight into the jewellery industry, from retail to mining
- Awareness of responsible sourcing and sustainability
No prior experience needed
Register now and benefit from an NAJ-member discount of 10% using code NAJGEM10
View Course
SilverHub
One-Year Foundation Course in Silversmithing
Based in Edinburgh, SilverHub’s One-Year Foundation Course in Silversmithing supports students from all backgrounds to develop their skills in contemporary jewellery design and making.
Delivered across five termly blocks, the course combines weekly studio-based teaching with self-guided study, allowing students to build strong technical foundations while encouraging independent creative thinking. Small class sizes ensure a supportive learning environment, with one-to-one tuition central to the SilverHub ethos, enabling each student to receive tailored guidance throughout the year.
The programme is enhanced by an inspiring series of visiting lectures from leading figures in contemporary art jewellery, alongside a cultural visit to Munich Jewellery Week, offering valuable insight into international practice.
On completion, students graduate with a portfolio of work, a collection of handmade pieces, Qualifications Scotland units, and a certificate of achievement. The course concludes with a student exhibition and provides a clear progression route into further education or professional practice, with many alumni progressing to degree programmes, postgraduate study, exhibitions, and successful jewellery businesses.
View Course
Metal Clay Academy
Metal Clay Academy specialises in teaching metal clay workshops and was launched earlier this year as the new training arm of Richard Allen Jewellery. After delivering beginner and themed workshops over the last few years as Pepper Tree Studio, the company now delivers in-person metal clay workshops in Hull as well as several other locations across the UK.
The Metal Clay Academy Launchpad 1 Day and 2 Day Workshops
In advance of the Metal Clay Academy Diploma, The Launchpad Sessions, are a series of 1 Day and 2 Day metal clay workshops designed, not only to introduce you to the fundamentals of working with metal clay, but also provide you with a solid foundation in preparation for the Metal Clay Academy Diploma.
The workshops will introduce you to the fundamentals of working with silver clay as well as base metal clay. They are full-on learning sessions and are designed for anyone who wants to develop their skills for working with metal clay beyond the basics.
1 Day Launchpad - 3 projects: 2 in silver clay, 1 in copper clay.
2 Day Launchpad - 4 projects: 2 silver clay, 1 copper clay, 1 bronze clay.
Every project is thoroughly explained and demonstrated, with the student then working to a brief set by the tutor who will assess the final pieces to give every student an idea of what to expect in the Metal Clay Academy Diploma.
Includes talks and demonstrations on tools and techniques with the whole session being underpinned by the importance of the fundamentals of working with metal clay.
NAJ Members can get 15% off the course using the code LNAJ15
View courses
Sharman D. Neill / Diamond By Appointment
Sharman D. Neill is a family-owned diamond and jewellery business supplying leading independent retailers and multiples across the UK and Ireland. With a strong focus on hand-picked diamonds and gemstones, exceptional craftsmanship, training and retail support, they work closely with customers to build product knowledge, sales confidence, and long-term growth.
Diamond By Appointment is the customer-facing brand, which many retail partners use as an ingredient brand in-store. Supported by a complete branding and imagery package, its focus is on helping retailers deliver a world-class, one-to-one customer experience that reflects the quality of the jewellery being purchased.
Two-Day In-Person Training Experience
Once team members have gained experience within the business, they can progress to the two-day training experience in Belfast.
Across the two days, they build further on their jewellery product knowledge, confidence and understanding of the Diamond By Appointment services, with a particular focus on diamond grading and practical retail application.
A key part of the experience is seeing the theory brought to life. Attendees spend time within the workshops alongside the goldsmiths, seeing processes such as setting, polishing and sizing demonstrated first-hand.
Find Out More
The training programmes are available to retailers who hold an account with Sharman D. Neill. Certain stockholding levels apply before training is opened to wider retail sales teams.
To find out more about the company, services, e-learning programme or upcoming training dates, please contact:
Email: peter@sharman-d-neill.com
View website
Join a collective commitment to quality
The launch of NAJ Endorsed demonstrates the Association’s continued investment in professional development and education across the jewellery, silverware and allied trades. By formally identifying quality learning opportunities and highlighting providers who share this commitment, NAJ Endorsed supports a stronger, more skilled and more confident industry.
Contact the NAJ Education team