This month's NAJ Live covers the most pressing issue on everyone's mind: reopening retail. Following the official Roadmap out of lockdown, non-essential retail, wich includes jewellery retailers, now finally have a date in sight for reopening.
Which leads to the question "What's the best way to do it? What are the new regulations?"
That's why we brought industry leaders to share their best advice on our upcoming NAJ Live.
Book now
Speaker schedule:
10.00 am Helen Dimmick - What's on the mind of retailers right now? Are you ready?
10.25 am Sarah Jordan - Five must-do marketing activities to attract pent up demand
11.10 am Alexis Dove – Reflections on lockdown, what we’re doing in Lewes for reopening and thoughts on 2021.
Speaker 1: Helen Dimmick
What’s on the mind of retailers? Are you ready?
Helen will cover some of the considerations jewellery retailers will be thinking right now, and looking what practical steps can be taken to make sure Peace of Mind is in place for reopening.
This may include:
- The need to redo your risk assessments
- Face coverings and distancing
- Home testing kits
- Vaccinations. Be prepared for conversations with your people.
- Sign the NAJ StoreSafe pledge (and make a noise about it) – to assure your customers you’re going above and beyond government guidelines to be covid secure.
Sign the StoreSafe pledge
Speaker 2: Sarah Jordan
Post-Lockdown Marketing: Ideas to Inspire Your Team and Promote Your Business
Sarah Jordan, Founder and Director of The William Agency and Retail Jeweller columnist, will share her expert advice for marketing your business post-lockdown, including social media best practice, on-page SEO, content marketing, local media advertising, copywriting, digital marketing and more. Use this as an invaluable opportunity to get your questions answered by a seasoned jewellery industry marketer who's worked with the likes of De Beers Group, Sotheby's, Hockley Mint, Pursuit, the Natural Diamond Council and Signet Jewelers.
About Sarah
Sarah has a Master’s degree in Magazine Journalism and an NCTJ Diploma in Journalism. She started her career at Hearst UK before moving on to become the editor of Professional Jeweller magazine. The William Agency was created to address the need for expertly written copy in the jewellery sector and has since evolved to cover fashion, corporate strategy, technology, events, the drinks industry, hospitality and many other business interests. Sarah is an experienced public speaker and brand marketing consultant. Her professional reputation is an integral part of The William Agency’s success in the UK and internationally.
Speaker 3: Alexis Dove
Reflections on lockdown, what we’re doing in Lewes for reopening and thoughts on 2021.
Alexis will share some of the activities that her Lewes based business is putting into place ahead of reopening in April in an interview format.
About Alexis
Alexis describes her shop as ‘a reflection of my sense of design and inspiration’ in a recent meet the creatives NAJ feature, ‘adding to and complementing the high street’.
She points out that her shop is full of curiosities and vintage cabinets and has a feel of almost being lived in, with houseplants and a jewellery bench made from some of the wall panelling we found when we were renovating the shop. We also have a private commissioning area built behind some old sash windows, where you can see into the shop, but cannot easily be disturbed.
Book now
What are NAJ Lives?
The NAJ Live ‘with bubbles’ is a simple format of presentations from 3 industry experts, introduced and questioned by a knowledgeable guest host. The presentations are then followed up with a chance to see and hear from others on the call through ‘a bubble’ discussion; a structured video conference call hosted by an NAJ representative and one of the guest speakers.
When’s the next NAJ Live?
Digital NAJ Lives with bubbles take place on the last Thursday of the month, starting at 10am and moving into bubble discussions at 11.30am. Members can register as many employees to view and replay the webinars as they see fit, although it’s important to note you can only participate in the bubbles on the day (and to be entered into the prize draw for the bottle of champagne!).
Book now