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Better Business Blog

archived>>Better Business
Bringing you the latest on how to do right, well and good for your business. 

The NAJ's Better Business initiative aims to promote responsible and sustainable business practices for small and medium-scale enterprises within the jewellery industry. 

Here you can find articles on how to implement positive change and build value into your business. Take the Better Business Health Check to understand how your business can become more resilient.  If you're an NAJ member you get free access to the Association's Better Business toolbox, full of hints, tips and links to relevent authority bodies to inspire and equip you with all you need to know to do Better Business.

View Better Business Toolbox

Better Business logo v5

Better Business: Project Pipeline

28 November 2019

As an independent retailer, designer brand or pre-owned jewellery business it is vital to protect your pipeline against undisclosed laboratory-grown diamonds. Here, we share a guide to taking steps in the right direction.  Image courtesy o...

NAJ issue expert guidance notes on Brexit ‘causes for concern’ for Jewellery industry

17 October 2019

Along with other Association members of the British Allied Trades Federation, NAJ has commissioned specific guidance notes in case the UK crashes out of the EU with no deal, which remains unclear despite today’s positive noises from the Pr...

Insight means nothing without application

11 October 2019

Insight is important to understanding the potential of your market, but means nothing without application. NAJ Marketing Director Ben Massey discusses the insight NAJ members have at their disposal, in addition to how it can be appl...

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