The Diamond Foundation Course from De Beers Group

The De Beers Group Diamond Foundation Course is unique in its approach to helping retail staff sell the diamond dream as it is the only online course that covers the entire diamond supply chain – the informative modules expertly takes the student from the mine to the finger.



So, what are the benefits of IIDGR’s Diamond Foundation Course?

  • Online training means that the course can be easily accessed either at the work place or the home – in fact anywhere where there is an internet signal.
  • Retail staff will acquire new knowledge, selling confidence and skills leading to:
  • Greater confidence and enjoyment in selling diamond jewellery, with a positive impact on increased retail team performance and motivation
  • Creating new ideas for your business
  • Improvement to your bottom line through increased sales, customer service, improved upselling skills and staff retention
  • Adding value to the customer experience through dealing with well informed and trained retail staff.

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Course Structure

Eight modules with approximately 37 hours of learning, cover:

  • Diamond Growth and Properties
  • Journey to the Surface and Diamond Exploration
  • Diamond Mining
  • Rough Diamond Sorting, Pricing and Selling
  • Diamond Cutting and Polishing
  • Polished Diamonds – the 4cs
  • Jewellery Design, Marketing and Selling
  • Simulants, Synthetic Diamonds and Treatments



 Phone:     0121 237 1145

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